The most violent thing happening in the SEO world today is Baidu's "external link controversy". The process of the incident is very simple. There are a large number of external links to the website, whether it is W, thousands, or just a few. Of the hundreds of links, they all dropped below 100, which is really hard to believe. When I first checked the first site, my first thought was whether the quality of the external links was not high, which caused Baidu K to drop spam links. I checked multiple websites, and after reading some other people's opinions in groups and forums, I was convinced that at least this was not a problem with my own website. So what was the reason? Let’s first take a look at a few theories circulating on the Internet:
1. Baidu is updating the server, which causes data recording errors. As a result, the external links of many people's sites plummeted. But what I don’t understand here is why changing the server will cause the number of external links to plummet below 100? Is it a coincidence? still?
2. Baidu algorithm has been adjusted. There are many people who hold this view. After all, the number of external links has dropped sharply below 100. Such a specific number is really intriguing. But what I want to say is that the update of the algorithm will not only appear on a certain factor. With such a big and obvious fluctuation, if you are Baidu, then you will tell all SEOers immediately after updating the algorithm that your algorithm has changed, and the change has been made in a certain aspect, so what is the difference between this and algorithm update? Woolen cloth? It’s better not to update!
3. Baidu has a large-scale K station. This is also an expected view of many people. After all, the inclusion and external links related to the health of the website have dropped significantly. This is indeed puzzling. Regarding this view, in fact, it is a bit biased to understand. The following Will tell you why.
Regarding the above three opinions, more people prefer algorithm adjustment. I don’t want to say which opinion I support here. I just want to talk about my own opinions. I still remember that a few months ago, the website group was tyrannical. At that time, Baidu also attracted many manual interventions to deal with the threats posed by the site group to the search engine. Just imagine, when a time bomb is next to you, what do you want to do most? Of course, we won’t go to watch football matches or pick up girls with peace of mind, but first think about how to deal with this dangerous bomb. Website groups are the time bombs around Baidu. After dominating the world, Baidu will definitely usher in This is indeed the case with regard to several fields that I have observed. Just a few days ago, these fields were almost occupied by website groups on the entire homepage, and just after I didn’t understand, I found that the external links dropped sharply. At the same time, I searched for words in those fields and found that the homepage had returned to its former glory, instead of being a garbage dump created by a group of sites occupying the homepage.
Maybe this doesn’t mean anything, but at least if you don’t understand, you can express this view. Baidu has indeed updated its algorithm, because Baidu’s big brother wants to use his own intelligent means to deal with the website groups, rather than the so-called manual intervention to kill the website groups. The brilliant results inevitably indicate the update of its algorithm, so every reason is possible. Of course, before each conclusion is drawn, I hope there can be some proof. I have my own through my own observations. I found out, but I can't use these as "evidence in court" because some things cannot be "shown in public". I believe that you, who are also webmaster SEOers, also understand!
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