Nowadays, a new type of "disease" is popular on the Internet - search engine dependence. More and more people are suffering from this disease, including the majority of netizen friends and the vast majority of webmaster friends. Ordinary netizens use search engines to search for the content they want, while webmasters use search engines to obtain user traffic and then users. If people who are not in the webmaster circle suffer from "search engine dependence", it is not a big problem. At most, it is just restricted by habits; but once people in the webmaster circle suffer from this disease, it is another kind of disease. In the sense of "lesion", a large number of webmaster friends can be called "terminal ill", because search engines determine the life and death of some websites to a considerable extent. Looking at the current webmaster circle, There are very few webmasters who can successfully get rid of and cure this "disease".
There is nothing wrong with website development relying on search engines. However, over-reliance on search engines will expose websites to considerable risks, especially for industry websites that want to retain users and achieve long-term development, especially when the search engine algorithms are not mature and change frequently. , this impact becomes more obvious.
So, how to get rid of the "search engine dependence" of industry websites? To truly achieve this, fundamentally speaking, we still need to focus on user experience. Taking China Viscose Network, where the author works, as an example, how to "stick" adhesive-related practitioners is the first thing we must consider before planning, building a website, updating content, promoting, operating and other activities. Maybe we have some shortcomings in this process, but this concept should be recognized by all our staff. This should also become a subconscious thing that runs through our daily work.
Industry websites should focus on providing users with unique, high-quality content and services. This should be the foundation of all promotion methods, and SEO is, at best, just one of many promotion methods.
SEO is just a means, not an end. However, how many people can really use SEO as a means? Too many webmasters are constantly complaining that their websites have been K-listed by search engines, or have been plucked, and their traffic and income are gone. In fact, after careful study, the majority of websites being hacked are ultimately related to the cheating behavior of the website itself. There is a chance that a search engine will kill a website by mistake, but the chance is quite small. I would like to ask, if the website is hacked, can the webmaster truly have a clear conscience?
The development of industry websites does not exclude the huge role that search engines can play. Few industry website developments deliberately block search engines, and the same is true for the development of our adhesive website. After all, there are a large number of professionals, enterprises and individual users who search for professional experts in adhesives through Baidu, Google, Soso, etc. every day. Information, technical literature, adhesive formulas, viscose knowledge, product supply and demand, and corporate yellow pages. We must optimize the viscose website to make it easier for our users to search for the rich and valuable information we provide. . However, we always adhere to the belief that all SEO behaviors of Viscose Network should be based on user experience. The optimization of industry websites always takes user needs as the starting point, so that we can truly achieve harmonious coexistence with search engines and users. Any cheating or deliberate deception of search engines and users will be abandoned by search engines and eventually abandoned by users, thus losing the cornerstone for the survival and development of the Viscose Network.
Always be user-centered, think about what users think, worry about what users are anxious about, and on this basis, do a good job in the basic optimization of the website itself, which is the optimization idea currently adopted by China Viscose Network. We believe that the result of this will be a long-term positive interaction with search engines and users. Only by doing this can we not care about the temporary algorithm fluctuations and inclusion changes of search engines, but focus on what we focus on and do a good job. long-term and stable development of the website. In this sense, focusing on user experience is the panacea to get rid of "search engine dependence".
This article was originally edited by China Viscose Network ( http://www.zhanjiao.com ) and published in A5 format. Please indicate the source when reprinting. At the same time, we look forward to more friends who are engaged in industry website optimization, promotion and operation to exchange experience in industry website promotion and operation. Contact number: 400-081-5699, Beauty Jiaojiao’s QQ: 268052869, welcome guidance!
Editor in charge: Chen Long Author Jiaojiao's personal space