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I have been doing search engine optimization for some time. Looking back on the path I have taken from the beginning to now, I feel that I should share it with everyone. Some of the experiences may seem like nonsense to veterans, but for those who are new to this industry For novices, this can prevent them from taking many detours and hitting the wall a few times.
I have been mentioning user experience for several days in a row, and I have been expressing an idea, which is: the ultimate purpose of search engines is to find the best websites for users. Although we have no way of knowing the specific algorithm of search engines, as long as your website has content and is a good website, search engines will not fail to rank you. Now let’s get down to business.
Several website constructions that are not friendly to search engines:
01. The server is unstable. Basically, most webmasters know the importance of the server. Take the author as an example. Yesterday, a customer's website could not be opened for a day. When I came here this morning, I saw that there was nothing there. This is a disadvantage in terms of optimization. If your website cannot be opened, it will be very frustrating for visitors to your website. Not only will it not open, but if the page loading time is too long, it will also disgust users. At the same time, search engines will not like it either.
02. Change titles frequently. The title is the name of a website. This cannot be changed casually, as this will only offend search engines. Maybe users don't care about these details, but if a person comes to your home to find you, and you change your name every day, who can bear it? Therefore, before starting to build the website, you must think about these details clearly, and do not change them later.
03. Too many spam links. Many webmasters have heard the famous saying: SEO content is king, and external links are king. I started to create a lot of spam external links and use various mass-sending software to mass-send spam links. In fact, although search engines attach great importance to the number of external links, what they value is the number of high-quality external links. Those junk links are of no use at all and will only make people annoying. Instead of doing this kind of group posting on forums, it would be better to find a few good forums and post something of real quality there.
04. Full site Flash or pictures. Although such a website may have good visual effects, it cannot be crawled by search engines, and the page loading time is generally long, which search engines will not like.
05. The code is smelly and long. Okay, this sentence is a bit vulgar, let’s change it to: long and complicated. Veterans know that spiders read web page content through code. If your code is very long, it will fool the spider and make it unable to grasp the key points of your web page. If your code is longer, even Will interrupt the spider's crawling.
06. The topic and content are not relevant. The content and theme of the website are not relevant, and search engines will naturally not like it. However, adding the name of the website to the title of the content page will have a certain effect on the ranking of the website homepage.
07. Stack keywords. Everyone on earth knows the obvious signs of over-optimization. If Baidu treats it this way, everyone on earth knows it, right? What should be the density of keywords? 2%≦density≦8%.
08. Whole site collection. Why do people always dislike Tencent? It is because he has been plagiarizing and imitating, and has never really had anything of his own. Including QQ, it all developed from ICQ, and the same is true for search engines. If your website has been plagiarized all the time, although the search engines will include it initially, they will slowly drop it. Baidu, in particular, basically doesn’t give such websites a chance to reform. Even if you create something original every day, it will be useless. Of course, if it is a large website, such as a regional portal, it is impossible to be completely original. In this case, you can choose "pseudo-original". Everyone must know what pseudo-originality is.
09. The website chooses the wrong keywords. This is a common mistake many people make. First of all, everyone must learn to analyze keywords (I will write a separate article on this later); secondly, you must also know what keywords to choose based on your website. There may be many friends who specialize in optimizing people. You must learn to analyze for your customers at this time, and you cannot just do whatever they say. Many words are simply impossible based on their website and the time they give.
10. Bad mentality. In fact, optimizing is to improve the user experience of a website. As long as you understand this, even if your website disappears and cannot be found one day, you will not worry because it will come up and the ranking will not be bad. But if you don’t have a good attitude and start doing black hats when you find that the website ranking is not ideal, then if your site is K, you will lose more than you gain. You have to understand that the purpose of search engine update algorithms is to allow users to have a good search experience. Whether you use site groups, buy black links, or use other illegal methods, what happens after you deceive users? You get nothing but traffic.
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