-
It’s been a long time since I posted an article on the webmaster site. I feel like writing articles now is a bit clumsy. It’s not interesting to write what I should have written before. Let me summarize my own experience in keyword selection, hoping it will be of some use to novices.
Needless to say, everyone knows that when building a website, you must determine the keywords of the website. Don’t modify keywords accidentally and frequently. What we need to do when making keywords is to make them "relevant" and "frequently searched". What do I mean by "relevant"? For example, you have a website about marketing. If someone searches for the keyword "alternative medicine" in Alta Vista and finds your site, you will indeed get some visits, but these visits will not be useful to you. Not very useful, keywords like "alternative medicine" are "irrelevant" to the topic of your site.
If you want to sell marketing products or services through your site, then I believe that few visitors who find your site by searching for the keyword "alternative medicine" will be interested in your products.
Use multiple keywords with similar meanings. A single keyword can bring you some visitors, but not everyone will use the same word to query. Think more from the perspective of those who may be interested in your site. For example, in the above example, you should use words such as "plumbing", "home imPRovement", "sinks", "kitchens", "bathrooms" and "www. ***.com and other words with similar meanings. Don’t repeat too much. Some search engines have begun to block sites that repeat keywords too much. I only repeat the keywords 2 to 5 times. , most search engines recognize this density.
At the same time, we should also pay close attention to policy changes related to keywords.
Use various variations. Not everyone will use "water faucet" as you think, and many people may use "water-faucet" or "waterfaucet". Maybe you think this looks stupid. But for some others, it may mean a lot. Doesn't seem that important in this case, does it? But what if you provide a Qtest on your site? It is wise to use both "IQ tests" and "IQ tests".
Using combined form is related to saving space. Some engines only check the first 250 words of the site's META keyword list. In order to use the 250 word space more effectively, you can combine two keyword phrases into one. For example, if the site just mentioned also provides bottled mineral water, they can use "bottled spring water" in the list. faucets" instead of "bottled spring water" and "water faucets" alone. In this way, when someone queries these two phrases, this page will be called up. It also saves space and makes room for other more keywords.
Using Phrases A recent research report from a major search engine revealed that more than 65% of searches are conducted by searching for phrases rather than words. Do not emphasize more than four keywords per page. If you want to include more, it will reduce the relevance of all keywords and each search engine will only view a part of your page. Here we can also know that the more pages a site has, the more keywords your entire site can include.
If you try to include more, you will be less relevant to all keywords and each search engine will only see a portion of your page. Here we can also know that the more pages a site has, the more keywords your entire site can include.
Now, take a moment to write down keywords related to your site. When you've completed a list, ask yourself: "What would be of interest to people who would benefit from my site?" Then add your conclusions as well.
After everyone is finished, analyze it. Make a list and analyze with your colleagues what needs correction. You can ask if there is anything that needs modification. You can learn more about the best keywords from others. Analyze the product you are looking for, what you are looking for through search, and ask everyone, you will definitely gain more.
My hands are tired and my eyes are sleepy after writing so much. I hope I can help you all a little bit and I will be satisfied! I will bring my small website with me: Nanning Second-hand Network www.nn2s.com. I hope everyone will join me to share our personal website building experience! If you want to reprint, please keep the source, thank you all!
Thanks to qjl331043 for his contribution