As the title states, the original intention of building a website is for people to see it. If your purpose of building a website itself has nothing to do with it and you just use this website as a springboard to achieve your other purposes, then please ignore this article. This article Articles are only for webmasters who want to create something for people to read.
Before writing this article, I thought for a long time, what is people-oriented? What does this "ben" refer to? I don’t know if the majority of webmasters have considered these issues when they first started building their websites, or they just took this path because they thought the Internet was a shortcut to making a fortune. The author himself did not consider this issue when he first started working in the Internet industry, because at that time he only thought about how to make money, but not how to make people pay willingly.
Regardless of the Internet, the launch and popularity of any product is aimed at meeting certain needs of people. Therefore, this law also applies to the Internet.
The first is convenience. The main reason why people invented cars, ships, and airplanes was to bring convenience to life. The same is true for the Internet, where people can get information more quickly, communicate with others more conveniently, and so on. So, does your website bring convenience to your visitors? The popularity of search engines is the greatest support for this theory. Let’s take Baidu as an example (why Baidu again?) If there were no search engines, then people would have a lot of effort to find the website they want, but what about now? As long as we open Baidu, enter your target keywords, and press Enter, there will be many web pages for you to choose from. The author has become accustomed to not remembering the website address and searching for keywords when needed. Therefore, if your website wants to be popular and retain people, then this is where you need to work the most. Think about how you can bring more convenience to your visitors than other websites of the same type.
The second is habit. Why is Baidu (Du Niang appears again) able to occupy more than half of the Chinese search market? The author has also mentioned in previous articles that it is more in line with Chinese language habits. The website needs to satisfy users, rather than letting users adapt to the website. I believe many people still remember the vigorous revision of Baidu Tieba back then. It is impossible for users to accept such sudden and large-scale changes. You can change quietly and slowly. It’s like boiling a frog in warm water. You all understand it (well, this is really disrespectful to the majority of users). Of course, this is just an example. What I want to tell you is that although innovation is necessary, I believe that ordinary users will not be able to accept innovations that are too different immediately. Users must follow their habits, and then slowly guide users to change on this basis.
Again it's demand. Benefits are an eternal topic. Not only do you, the webmaster, want benefits, users also crave benefits. This is why group buying websites are popping up like mushrooms after a rain. When a user comes to your website, even if you can't help him make money, he will be happy to stay here if you can help him save money. Of course, it is impossible for all webmasters to do this. After all, there are specialties in the industry, and each website has a different direction. In the same way, everyone is different, and everyone's needs are also different. Those who want to save money can go to group buying websites, but those who need professional knowledge will definitely not go to group buying websites. What they need is knowledge in certain aspects, and then use this knowledge to create wealth, as well as write purely entertainment websites. , the people who stay on those websites are usually empty and boring people, what do they need? They need gossip and excitement. Therefore, at the beginning of building a website, you must think about the positioning of your website and what your target customer group is. Then you can make corresponding adjustments to your website based on these to make it more in line with the user's needs. habits, and at the same time can provide users with more convenient services.
I’ll write this here today, and tomorrow I’ll give you an analysis of how Baidu (I promise this is the last day I’ll mention it today) is “people-oriented”.
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Thanks to E Search for your contribution