Although I have been doing website work for a while, due to my lack of technical skills, I am still only at the level now. However, I don’t think there is necessarily any absolute master when it comes to optimization. Even if there is, there should be something that can help everyone. I dare not say the correct experience, as too many veterans have taught it. Today I will tell you about some mistakes I have made, hoping to help some novices like me.
The following are mistakes that I have personally experienced.
1. Stacking of keywords: It’s a commonplace problem. Anyone who knows a little bit about optimization may know the good impact that excessive stacking of keywords will have on the website. What I want to say here today is that the so-called stacking of keywords is not necessarily It means that you have done a lot of keywords. Sometimes when a page only has three or four keywords, it will be considered by Baidu as keyword accumulation. For example, I am working on the Dalian attractions ticket booking website "Aiqi Travel Network". I have used three or four keywords in one page, such as "Dalian Laohu Beach", "Dalian Laohu Beach Tickets" and "Dalian Laohu Beach Ocean Park" "One-day trip to Tiger Beach" is a keyword like this, and almost every attraction does this. We know that it is not too much to have three to four keywords on one page, but because the similarity of all my keywords is too high, it was identified as stacked keywords, and the included pages were quickly deleted. It was deleted, and the home page ranking also dropped. Therefore, it is recommended that novice webmasters must not make repeated mistakes when selecting keywords.
2. Paying too much attention to the collection effect: In the early days of building a website, like most webmasters, I was most concerned about the collection situation. I wanted to check the collection several times a day. I would be happy if the collection was good, and I would be upset if the collection was not good. And it’s easy to lose your temper. Some time ago, I added several columns to the homepage of the website, which can be said to be a new version of the homepage. Due to the revision, Baidu stopped updating my snapshot for several days. At this time, I lost my temper and thought Baidu had screwed me over. I hurriedly changed the website back to its original appearance. I regretted it the next day after I finished the change. Because I found that my revised webpage was released by Baidu. It was not that it was not included, but that it was not released. Therefore, I would like to remind novice webmasters not to pay too much attention to the search engine inclusion status when building a website. When encountering problems, be steady and don't become impatient.
3. The domain name is unstable: When I say that the domain name is unstable, I do not mean that the domain name is changed back and forth. Generally, our website will have two top-level domain names. One is in the formal format with www, and the other is without www for user convenience. So how to set up these two domain names? One is to resolve both domain names. , when included in this way, we will find that the inclusion situation with www and without www is different, don’t worry, this does not affect anything; the other is to do analysis with www, and without www for forwarding, of course, there is no difference in this question. In fact, either of these two methods will work. The point is, after using one of the methods, don’t change it. At first, I always used parsing for the one with www, and started doing parsing for the one without www. Later, I saw that the two domain names were included differently and switched to forwarding. It turned out that after forwarding, the inclusion dropped drastically, so I finally changed it back. I suggest newbies not to mess around like I did, because it won’t do any good for inclusion. The fundamental purpose of a website is to be stable. If it is forwarded and parsed back and forth, it will be regarded as an unstable website by search engines, and they will think that you are trying to trick them again. Then the consequences can be imagined.
That’s all for now. The above is my personal experience. I hope it can help everyone.
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