Whenever we talk about online promotion, what everyone immediately thinks of is website promotion, website optimization, Baidu bidding, or blogs, forums and Q&A. In fact, online promotion is not just what everyone realizes, it is an extended business industry. With the continuous development of the Internet, online promotion has also developed new methods, such as event marketing, video marketing, news marketing, Internet hype, etc. But what is the ultimate goal of online promotion? It is not to push it out, nor to push it up, but to enhance the marketing power of enterprises and products. Because online promotion with marketing power is truly rich in life, it will truly be valued by enterprises. How to make your online promotion have marketing power is the core of what Zhongqi Promotion Liu Yuhan wants to express to you today.
1. Accurate positioning
At the first moment when we serve customers, we must consider the target positioning faced by the customers. As a planner, your goal positioning determines the success or failure of the entire promotion plan. Who are your target customers? Who is your market and what is your industry status? A series of positioning must be researched clearly and accurately, because this will be your guiding light when promoting your product. Just like your product is "diapers", then your target customers are mothers, bedwetters at night, and those with incontinence. Only with correct target positioning can your promotion effectively hit the target and achieve effective marketing power.
2. innovative thinking
Creativity is not what you think of that is different from others. Planners often stay up until early in the morning or even 24 hours a day thinking about creativity. What we want is to allow consumers on the Internet to have a simple memory point, so let’s make it Consumers suddenly realized, "So there is such a good product." They noticed the product, remembered the product, and purchased the product. Such ideas are valuable ideas. Nowadays, there are many spoof and alternative ideas on the Internet, and they seem to be very popular among netizens, but we have to say that we still have to think twice before taking this approach.
3． brand image
No matter how creative you are as an online planner, your product will not gain high marketing power if it is packaged without a brand image. Everyone must be familiar with the term blind date, and some of you are lucky enough to have experienced it personally. When going on a blind date, the first thing we observe is the other person's appearance and clothing. After all, people are mortals and do not have the high realm of gods. The consumers faced by the product are also mortals, so the brand image of the product is very important. Although it is an online promotion, we have 400 million Internet users, and its power is difficult to predict. Wong Lo Kat took advantage of the Wenchuan earthquake to trigger an upsurge of online praise. The brand image established in this way brought Wong Lao Kat sales increases one after another.
4. video marketing
Video, an emerging online promotion method, is very popular among enterprises. Compared with TV advertising, it is low-cost, highly interactive, active in communication, and fast in communication. It is our first choice for promoting products. In terms of video playback volume, funny, spoof, touching, and alternative videos will all be favored by netizens. However, in terms of product marketing capabilities, data shows that touching and emotional advertising videos are more persuasive to consumers.
5. Copywriting and packaging
In online promotion, there is no need for text packaging at all times. A good copywriting can turn stone into gold. For example, in online news, the importance of headlines is incredible. Such as "I'm ugly, but it doesn't stop me from being president", "I'm still in class, but I'm still short of weight", "Bullet's box office exceeded 30 million on the first day, and there's suspense about a huge earthquake". Wouldn’t you pay attention to a title like this? Online promotion requires such copywriting. Our copywriting should use writing to improve the marketing power of the product with the will of "the ink will not start until the pen is full of flowers, and the ink will not stop until the strategy is amazing." This is the true royal way.
Facing the era of integrated marketing, as network planners, we should grasp the pace of social development, increase the value of network promotion, and make network promotion the most powerful marketing choice in the era of integrated marketing.
Thanks to Liu Yuhan for his contribution