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With the arrival of the 3G wave, mobile Internet has become a trend in today's society, and this year is also predicted to be the "Year of 3G". With the increase in bandwidth and the huge number of mobile phone users, browsing real-time information anytime and anywhere through mobile phones has become A synonym for fashion, and the construction of mobile Internet sites is particularly important at this time. Similarly, many businesses have seen the business opportunities contained in this and have joined in the application development and platform construction of mobile Internet. Like the traditional Internet, e-commerce industry websites must be closely integrated with the industry to achieve rapid development. A self-driving travel website was born under this background.
The positioning of this website: to build an e-commerce platform for the self-driving tourism industry on the mobile Internet.
Service customers: Enterprises in the self-driving tourism industry and upstream and downstream enterprises in the industry
Platform model: Build a business opportunity publishing platform for the self-driving travel industry. A platform for information exchange. Members within the platform can publish supply and demand information and other business opportunity information. Members can interact with each other. As the number of members grows, I believe the value of the website will continue to rise.
1. Website columns
1. Self-driving information provides news, management articles, price quotations, technical exchanges and other real-time information and communication platforms in the self-driving tourism industry.
2. Self-driving travel routes are divided according to regions, providing hotspot self-driving travel routes in various places, and there will be special introductions to hotels along the way.
3. Recruitment of car friends provides a platform for the majority of self-driving travel enthusiasts to gather acquaintances
4. Self-driving travel supplies are mainly aimed at providers of self-driving travel supplies (including car rental information) (members only), and provide a platform for sellers and customers of supplies.
5. The travel guide reflects the interactivity with self-driving travel enthusiasts. You can publish some self-driving travel experiences, insights, road conditions information, and what you see and hear here.
6. Tourist attractions: scenic spots in various places
2. Website function modules
1. Membership function
The membership program includes hotels, clubs, hotels, attraction managers, and self-driving travel supplies sellers, and is divided into three levels: gold, silver, and bronze.
Publish hot routes, hotels and attractions along the way, and self-driving travel supplies information
2. Review of information released by enterprises, business opportunity information, product information, and enterprise materials
Implement information review function for members who independently publish route-related business information and supplies information.
3. Website maintenance
1. Information collection and entry
Based on the differences of the website, we will search for corresponding effective information through various online channels to enrich the information content of the website.
2. Information maintenance and update
The information will be adjusted at any time according to the development of the website, and regular information updates will be carried out based on the search engine crawling situation.
3. Customer return visit coordination
Conduct regular customer return visits, collect customer feedback information, and coordinate with various departments to handle the customer feedback.
Four. Website development prospects and early profit points
1. Website profit points:
1. Advertising booth release.
2. Hotels and clubs that recommend self-driving tour routes
3. Recommended hotels and attractions
4. Shops of self-driving travel supplies sellers
5. Shops for car rental information and vehicle modification parts
6. Recommendations from clubs, travel agencies, hotels and other merchants. The internal pages of merchants implement bidding sorting rules and are recommended to the home page display area based on cost.
7. Hotel reservations, meal reservations, scenic spot ticket bookings, and profit by returning commissions
8. Individuals: Discounts can be provided for hotel reservations, meal reservations, ticket bookings, etc., but must register as a member
9. Later traffic.
five. Website operation arrangements:
A self-driving tour website:
Keywords: a self-driving tour website, self-driving tour, self-driving tour, self-driving tour website, self-driving tour route, self-driving tour route, self-driving tour information, self-driving tour supplies, rider recruitment, car rental information, regional self-driving tour, travel guide, communication district
Descriptive language: A self-driving travel website specializes in providing detailed self-driving travel routes and road conditions information, self-driving travel supplies, car rental information, and the most timely self-driving travel information across the country.
1. What we did in the early stage was a search engine promotion strategy for WAP sites.
(1) Targeting groups.
This website is mainly aimed at middle and high-income earners, mainly young and middle-aged people, men in their thirties and forties.
(2) Each keyword targets the target.
A self-driving travel website: hotels and clubs that provide self-driving travel services provide routes, attractions and service displays.
Self-driving travel supplies and car rental information: Providers of supplies and purchase objects, providing a platform for transactions and exchanges for supplies along the way, hotel reservations, food ordering, etc.
Car rental information: Provider of vehicle rental and vehicle modification for self-driving tours
Others: Inquiry and communication for self-driving travel customers and self-driving travel enthusiasts
(3) The arrangement density of keywords in the overall structure of the website.
The overall keyword placement density is between 2% and 8%
(4) To address the issue of relevance of the internal pages of the website, make targeted modifications to the inline and title settings.
The logical structure is clear, the homepage of the website and each channel page are interconnected, and each content page can return to the channel page and homepage.
It is the internal pages of the website that are related to each other, without dead links, and make each section a forest of its own.
(5) Distribution of soft articles.
Write some high-quality soft articles from the perspective of tourists and industry, publish them to large websites (preferably attracted the attention of middle-level and high-level groups and self-driving travel enthusiasts), and increase the friendliness of search engines and browsers through the arrangement of anchor points. Pay attention, it is best to have the value of forwarding and discover potential customers.
(6) Friendly links between different websites.
Improve the probability of being clicked on search engines and related industries
(7) Activity within the website
Irregularly enrich the content to increase activity in the communication area and attract viewers.
2. Mid-term website views and member development methods
On the basis of completing the preliminary work and achieving certain results, a large number of views will be accumulated. It is an inherent law of the Internet that traffic brings benefits, but it must also have internal characteristics of the website section to attract more customer groups. In view of this aspect, the membership division plan is divided into corresponding content according to the types of suppliers and sellers. On the details. Please refer to the content for the specific flow chart.
A certain travel website acts as an intermediate link to seek profit points, thus realizing the connection between upstream and downstream providers and customers. At the same time, it can develop members according to its own resources. If members want to obtain first-hand information, they must register at different levels. Members to achieve supply and demand collection.
Therefore, the second phase of the work is based on the work steps adopted for traffic.
1. Final determination of keywords
2. Email promotion and QQ bulk sending: targeted delivery, discover potential customers, and maintain long-term contact with old customers
3. Blog: Go to a large website to open a blog about self-driving travel, collect unique things from various places, interesting things during the self-driving travel, photos, summarize some precautions about self-driving travel, discuss and communicate with customers themselves, and attract More people pay attention.
4. Forum promotion: Although it takes a lot of effort, the effect is very good. Internet marketing, details win, website promotion, comprehensive attack.
5. Organize activities: Let customers recommend the best self-driving tour routes or collect tourist routes, or happy events during the trip.
6. The overall WEB promotion of the website drives the overall promotion effect of the 3G industry website. And the 3G network aggregates resources through the "Tianxia Chain" network to bring a large amount of traffic to our website.
Summary: The existing promotion work has different characteristics for the unique functions of different industry websites and the target customer groups. Our promotion staff will "prescribe the right medicine" according to these characteristics, and the promotion strategy will vary depending on the website. Different, but the ultimate goal is to apply the accumulated promotion experience accumulated by our professional promoters in the industry for many years to the current industry websites to bring benefits to the websites we have experienced.
3. Confirmation and implementation of medium- and long-term profit models
Mid-term: Advertising revenue (membership)
1. Joining travel agencies and clubs
2. Joining of vehicle and accessories providers
3. Addition of hotels and attractions
Long term: advertising and commissions
Hotel reservations, meal reservations, scenic spot ticket reservations, and profit by returning commissions
(In the later stage, combined with the characteristics of 3G, an online communication area will be set up to provide self-driving tourists with timely route directions and solve problems that arise on the road (such as getting lost, car maintenance services)
Information source: WGS Network Studio ( www.wgs9.com ) focuses on website construction, website optimization, WAP promotion and operation, etc. All rights reserved. Please indicate when reprinting.