Hello everyone, meet you again. I am the website manager of Longquan: Brother Chuan, I have talked with you a few times about the operation ideas of local portal websites and the promotion ideas of grassroots webmasters. Today we will talk about the profit ideas of local portal websites. (After all, the ultimate goal of building a website is to make a profit. When I communicated with some webmasters, I found that some webmasters did not know how the website made money, so I wrote this article today to inspire others.) Due to various local portals The channels opened are different, so there are differences in profits. Today I will use my website to analyze it for you:
Analysis website: Longquan.com
Website: http://www.lq028.com
Open channels: life information channel, real estate channel, job search channel, group buying activities, local online shopping channel, word-of-mouth merchant channel, focus on Longquan channel, communication community channel
First of all, I suggest that in the early stages of website development, don’t rush to make money. For a website, popularity and traffic are very important. How can you make money without popularity and traffic? Even if you fool the merchant for a while, it is not a long-term solution. Everyone should take a closer look. Far ahead, one step at a time. In the early stage, it is recommended to do a good job in content and publicity and promotion to quickly capture market share. With a large number of registered members and traffic, are you still worried about not making money? ? Therefore, I suggest that if the company is not strong, it should focus on the life information, real estate channels, job openings, and communication communities in the early stage. After these areas are completed, it can then focus on group buying, intra-city online shopping, and word-of-mouth. Merchants, let’s analyze the profit points below:
1. Website advertising space rental
I think everyone knows this well. The rental of advertising space on a website is one of the important profit points of the website.
2. Real estate channel (intermediary company or Jiji people settle in)
This area is also a good profit point. Nowadays, there are more intermediary agencies in large, medium and small cities, and the competition is fierce. They also want to have another publicity platform.
3. Group buying activities
The current group buying website is extremely popular. Group buying activities can bring relatively large profit points to the website. The profit method can be organized in cooperation with local real estate developers, building materials and home furnishings. The profit method can be rebates, or collection. Business service fee.
4. Online shopping in the same city
In the early days, the main purpose was to let local merchants publish their products on it. In the later stage, as the website became famous and gained credibility, the website could find some brand sources and publish them on its own. Direct-selling products would also make considerable profits.
5. Word-of-mouth merchants
This is also one of the key profit-making channels. We used to be in the information age, but there are still many companies and stores that do not have their own websites. At this time, we can promote them to them, and by paying a fee a year, we can have our own local online store. , which is acceptable to many businesses. Of course, the premise is that your website is popular.
6. Registration information
When a website becomes more popular and has more registered members, the website will have a lot of member information. Don’t underestimate this information. This information is valuable. For example, it can provide value-added services to merchants. For example, if a store has just opened, we can use Send advertising information to all registered members of the website through mobile phone mass messaging or QQ mass messaging, and then charge merchant fees based on how much each message is.
The above six points are just my small analysis. The profit model of local portals is far from these points. These are just to inspire everyone. Everyone must open up their minds. Only by opening up their minds can the business become bigger and stronger. . Thanks! There is something wrong with what I said, I hope everyone will give it a thumbs up.
The above article is my original work, please indicate the source when reprinting, thank you.
Thanks to Longquan.com for your contribution