The Spring Festival is coming soon. Here I would like to wish you all a happy new year. I wish that your website will be included in Baidu every day and rank first.
Let’s get to the point. We all know that in the past two years, major Internet giants have begun to expand, and have basically squeezed the living space of individual webmasters. For example, Baidu Library has expanded its e-books, novels, and data downloads. The impact of the website, the national expansion of classified information giants such as 58.com, the detailed strategies of several major portals, etc., are basically all money-spending, and we individual webmasters can only stand aside. This is also one of the important factors behind the rise of local portals in recent times.
Based on the case of Aifuqing www.52fuqing.com , a local website in a county-level city that I recently started operating, I will analyze and summarize the current mainstream profit methods of local websites. First of all, let’s analyze the profit potential of local portal websites. When operating local websites, you definitely cannot use the traditional way to build a website. Otherwise, there is basically no profit. A county has a population of about 300,000-100,000 people. Generally, the Internet access rate can reach more than 15%-20%, which means there are 50,000-200,000 people. There may be some webmasters here who think that if you operate a website with tens of thousands of IPs according to the traditional method, you can still make a lot of money. In fact, you are completely wrong. If a few thousand of these tens of thousands of people visit your website, you will burst into laughter. Most netizens go to big portals and various application platforms, and the chance of accessing local websites is very small, unless you can do what Hualong Lane, Xiamen Xiaoyu, and 19th Floor did. If you use traditional methods, you cannot support a company with thousands of IPs, so you need to diversify your business, provide the value of local IPs, and establish valuable cooperative relationships with local businesses. As for how big the profit potential of local websites is, I can only say that the profit potential is as big as the platform. As long as the platform is excellent, it is not impossible to make tens of millions or hundreds of millions.
So what are the profit methods for local websites? How to judge whether the profit method of your local portal is OK? What will local portals mainly rely on to make money? Many local portal webmasters still do SEO every day but forget the marketization of the website. Promotion methods ignore some basic online promotion methods. To truly successfully operate a local website, we still need to adopt a consumer-oriented promotion model. However, many local webmasters still rely on news traffic to sell advertisements to make money. This is absolutely useless. An important factor in judging whether a local website's profit method is OK is the proportion of advertising revenue to total revenue. The proportion of advertising revenue The lower it is, the more successful your profit method is.
Advertising is still the focus and foundation of local websites, so local websites must have comprehensive content. For example, various channels such as real estate, cars, food, shopping malls, etc. must be established to achieve comprehensive website content and satisfy local netizens as much as possible. needs, and can also diversify to meet the advertising needs of local businesses. In addition, you must adhere to principles when it comes to advertising space design and cannot change every day! You must design an advertising plan that suits your own website, including price, advertising location, etc., and make your advertising plan authoritative.
Merchant services for classified information are also an important part of the profit model of local websites, but making classified information profitable requires a strong ability to tap value-added services, which means that your website needs to have many local merchant partners. At the same time, the setting of classified information is also very important. In particular, the specific conditions of local netizens and businesses must be taken into consideration. It must conform to the actual local conditions and cannot be copied according to the model of large websites.
Group buying has become very popular on the Internet in the past year. It is said that more than 10 group buying websites are established every day, which shows the popularity of group buying services. Local websites should provide group buying services. The group buying services of local websites can effectively take advantage of local advantages, greatly reduce the risks and costs of group buying, and at the same time, they can quickly establish business cooperation relationships with local merchants.
Talent recruitment can be said to be one of the necessary channels for local websites. Talent recruitment is something that companies must carry out all year round. In particular, local labor-intensive companies have a greater recruitment demand, not to mention people looking for jobs. Now With jobs so hard to find, many people hope to quickly learn about the latest recruitment information from local companies. Therefore, local websites should provide a good talent recruitment platform based on this information gap as one of the strategic focuses of website development.
Real estate is a huge profit channel that local websites cannot miss. Everyone knows that real estate companies can spend a lot of money on publicity. If there is a need, there will be business opportunities. The establishment of a real estate channel is quite effective for this advertising market for real estate companies. It can also provide users with relevant real estate information, and at the same time, it can also establish long-term cooperation with sales managers of related second-hand houses and rental houses.
The biggest bottleneck of online ordering is distance. Delivery method is the key to online ordering. Life in modern society pays attention to fast and convenient, especially urban white-collar workers, so online ordering greatly solves the needs of this group of people, especially working people and related people. company. But we definitely can’t open a restaurant ourselves, so we usually cooperate with catering companies.
The online shopping channel is more difficult to operate, especially because the initial capital investment is large and requires coordination and operation of many resources. Therefore, it is recommended to use Taobao stores, but if you have money, local online shopping is definitely a blue ocean.
Merchant cooperation is somewhat general. Merchant cooperation here is cooperation with merchants in the content release of the website, such as: power outage announcements from the power supply bureau, event announcements from large supermarkets, and other real-time information releases.
Word-of-mouth reviews are definitely a must-have channel for every local website. Word-of-mouth reviews are absolutely fatal to local food and entertainment businesses. In particular, some word-of-mouth reviews are so extreme that it would cost thousands of negative reviews to delete, so hurry up. Bar!
Consumer Complaints Channel, I think everyone has recently seen the news that CCTV exposed the 315 Consumer Complaint Network. Consumer complaints are a violent business, and it is difficult to say more about the specific operations.
The rise of local websites has also brought new directions for individual webmasters to start their own businesses. Here are just some of the profit methods. Specific operations should be based on actual conditions. We all know that various profit methods are invented in practice.
The author's personal space on the University Encyclopedia website