The entrepreneurial environment for small and medium-sized webmasters is worrying
On May 29 last year, the 2010 Fifth China Internet Webmasters Conference was successfully held in Beijing. At the conference, the "White Paper on the Survival and Development Status of China's Internet Webmasters in 2010" released by DCCI, a third-party investigation agency, showed that the living environment of webmasters is worrying. 42.2% of webmasters have no income, and the monthly income of webmasters does not exceed 2,500 yuan. The proportion of long-term webmasters has increased from 60% in 2009 to 80.5%, and 58% of Chinese webmasters have a monthly income of less than 500 yuan. The biggest problem currently faced by webmasters is that their own transformation has not kept pace with the changes in the entrepreneurial environment. Most webmasters are still stuck in the original ecological level of relying on advertising alliances to survive, and even running several garbage dumps that rely on traffic to survive. When a small number of webmasters successfully transform and upgrade and move towards a higher level, the vast majority of webmasters are still in a dilemma of working alone, following the trend and failing to achieve profitability.
With Yahoo's huge back, Google still relies on innovation to survive and grow; Microsoft's dominance has not stopped Apple's exquisite creativity. Facebook's entrepreneurial myth has been made into a movie. It is said that whether it is domestic or foreign, there is no shortage of successful cases of entrepreneurs on the Internet. Domestic giants such as Tencent, Baidu, and Alibaba have also worked hard to build their world from the bottom. No matter you are creative or have ideas, God will always give you a fair chance to succeed. But the number of places is limited, and only a few can stand out. After ten years of development, the domestic Internet has undergone earth-shaking changes. The entrepreneurial environment has become even worse under the monopoly of a few giants. Although the threshold is getting lower and lower, the competition is indeed becoming more and more cruel. Especially after the large-scale network rectification in late 2009 and early 2010, the CN domain name real-name system and website photo registration system were implemented. Small and medium-sized webmasters need to spend more cost and energy to operate the website. Coupled with the country's increasingly strict crackdown on illegal information and copyright, webmasters have to think about how to transform and break through.
Find breakthroughs from local websites
On December 4, the "Second China Local and Industry Website Summit" hosted by phpwind, a general website building software and service provider under Alibaba Group, opened grandly in Hangzhou. Many Alibaba Group executives including Jack Ma, Zeng Ming, and Wang Jian attended the conference. The conference also invited Rong Xiuli, Chairman of Tianyu Langtong, Lu Yi, Deputy General Manager of Sina Weibo Division, Fu Zhihua, Deputy General Manager of DCCI Internet Data Center, and other important guests. level guest. With the theme of "Innovation, Integration and Development", many guests and more than 3,000 small and medium-sized webmasters present held a heated discussion on the development prospects and layout of local websites in the future. In his speech, Wang Xueji, President of phpwind, emphasized that the development trend of Internet platform operations has become increasingly obvious. In the future, the form of cooperation between Internet industries will develop into cooperation between multiple platform businesses, and the platform will bring its own Advantages: Build a new ecological environment together with more community websites.
Today's Internet segmentation trend is obvious, and localization and industryization have become the main directions of website transformation. Excellent local websites continue to stand out and take root in major cities, becoming a unique landscape on the Internet. At the Hangzhou Local Industry Website Summit, Qian Yu, CEO of Changzhou Hualong Lane, as a representative of local websites, also made a wonderful sharing on the theme. The author also randomly interviewed some webmasters of small and medium-sized local industry websites. In fact, Mr. Liu Dawei from Hubei Xianning Network told us: "This conference has three major themed sub-venues: Innovation Leading Opportunities-Wireless Application and Technology Innovation Sub-venue, Integration Gathering strength - community e-commerce branch, openness and common development - Internet advertising and marketing branch. It can be seen that the current development prospects of local websites are unlimited, especially with wireless applications and electronic social services on the basis of innovative ideas. Local websites still have a lot of potential to be closely integrated and follow the Internet trend, and use the emerging media of Weibo to carry out marketing. Although the current first- and second-tier cities basically have mature local websites occupying the market, the third- and fourth-tier cities have just started to have market potential. unlimited."
Liu Dawei also told us: "I have been working in the Internet for 8 years and am one of the well-known webmasters in Hubei. My experience of working at NetEase has improved my understanding of the Internet. The reason why I chose to leave my job and start a business It is precisely because of the opportunities contained in the current local industry websites that although the harsh entrepreneurial environment has forced webmasters to a dead end, there are always opportunities when there are difficulties. Chang Zhou Hongyi has a similar point of view, that is, there are not many opportunities for individual entrepreneurs in China's Internet at present. Several major Chinese Internet oligarchs have penetrated into every corner of the Internet, including some very small fields, and it is difficult for individuals and small companies to compete with them. . But as long as there is innovation, sufficient professionalism and hard work in any industry, there are still many opportunities for success. Therefore, it must be specialized and precise. Currently, there is a large demand from users in the local industry market, and this part of the market is dominated by the big guys. There are blind spots in the market that cannot be taken into account. As long as you persist, opportunities in subdivided areas can make webmasters reborn like a phoenix. "
This article is contributed by the webmaster of www.0715678.com
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