I haven’t come to chinaz to express my personal opinions for a few days. Due to my busy work schedule, the company has recently been planning and launching related new products, so I don’t have time to sort out related articles. Please forgive me. Today I am writing about the internal links of the website. The processing method can be said to be an important step in website optimization. If I were asked to divide website optimization, I would divide website optimization into the following parts: structure-content-external links-internal links. At the same time, website optimization also requires Combine these four steps.
Why do I put the internal linking of the website into the last step? Because it needs to be combined with my own website and at the same time consider the factors of search engines. I won’t talk about the website structure anymore. If you still don’t know much about the website structure, you can refer to it. An article I wrote before, Zeng Wen: On SEO planning for e-commerce websites, this article related to the processing of website structure and related settings. As for the processing of website optimization content, I have also written related articles, such as the internal factors that affect website optimization rankings and how to deal with related pseudo-original issues. As for external links, there are tutorials on external links and articles related to external links. In fact, this site has The related articles on the knowledge required for website optimization are relatively complete. However, the relevant publishing time is not in one place, which may cause inconvenience to users. We apologize.
There is relatively little talk about internal website optimization. Why? Because I am afraid of misleading others, I, Zeng Wen, will not do this kind of thing. Baidu is relatively effective for internal links, and there are two types of effects, and these two effects are two understandings of website optimization.
First, there are SEOers who cannot understand the meaning of internal links. Not to mention that I have met a lot of customers and they are all companies that deal with website networks. It may be that they are slower in understanding without professional technical personnel. At the same time, Relatively, we have given them training on how to optimize the internal linking of the website. Maybe they understand that it can only be said that linking the homepage of the website to relevant core keywords is internal linking. At the same time, there is another part that makes me even more depressed. Just find a word and add a homepage link as an internal link, and there will be N homepage links, N different keywords, and related links under one page. Therefore, we can’t mislead others. The only effect of doing so is that the website will be K or punished. It is safer not to do internal links. If we slowly do the first three steps, the website effect can still reach a more ideal position.
Second, for people who have a better understanding of website optimization, they should know the importance of internal links in website optimization. Especially friends who have studied Baidu products and site group operations should have a better understanding of the relationship between internal links and website optimization. This type of People should be experts, but if they are not talented, then there is no need to do this. Today, Zeng Wen focuses on the people who know about internal links but don’t dare to do it. He will focus on how to establish internal links for website optimization?
First, add content
Since content is the second step, now is the fourth website optimization step. The content is less than that of a website, but it is very important to build content in the early stage of the website, and of course it also includes the later content construction. Why do the internal links of the website follow Does the content matter? Because internal links must include keywords, relevant articles, titles, etc. that already need to be linked, you need to pay attention to the following points when building website content:
1. Content included
Therefore, the idea is to create website content for search engines to include. If the content of the website is not included, how can your website be optimized as quickly as possible? The so-called external links are the soul, the content is the body, and the internal links are the meridians. But before According to the SEOwhy survey, if you were given a thousand yuan to buy external links or original content, 80% would choose content. Therefore, website content is very important. At the same time, when building website content, pay attention to relevant settings such as inserting relevant keywords into the title. Keyword settings, etc., we will use them later. Don’t underestimate this detail.
2. Ancillary content
What is affiliated content? At present, you cannot get search engines to include it in the first place, but for content that internal links can play a role, such as "What is SEO" on this website, many users regard this word as the preferred key of the website. Words are used for optimization, so there is no time to process related content within a certain period of time. Here is just an example, more often you need to reflect on it.
3. Reconstruction content
Many times we may not have created relevant content, but the article we wrote today involves relevant internal links. For example, the recently released Cultivation Network. I believe many websites have not written relevant articles, but today if you write an article that has Regarding the "Advertising Investment Analysis of Kanlu.com", the three words "Kenglu.com" may be involved in the internal linking. At this time, we can finish writing this article and add the relevant "Kenglu.com" to the website. Completely explain, for example, write an article: Subsidiary content "What is Ducheng.com?"
Second, search function
Anyone who does optimization knows that because search engines such as Baidu and Google use search functions to feedback relevant information to users, what we need to establish is the internal search function of the website. Personally, I think it is best to establish two types, one is Website background search is helpful for website content that needs to be modified without turning pages. The second is the front-end site search function, which is helpful for users to establish search requirements for related article content linked within the website. At the same time, it is best to search by title and keyword. Functions and related search structures were discussed in the previous website structure construction.
Third, time arrangement
Establishing website content and having a complete on-site search function requires time arrangement. When should a website add internal links? What proportion needs to be added? This is a question worth thinking about, and it is also related to the time, weight, etc. of your website. So in many cases when someone asks me how to add internal links to the website, I have to look at the website before I can give a relevant answer. I can say this The website does not need to add too many internal links in about a month. What is needed is to establish relevant content and external links for the website to further adjust the website's snapshot time, website weight, etc. I personally recommend that the core index of the enterprise website should be more than 50 , the snapshot can be updated in about three days, and while maintaining the continuous growth of website content and external links, the website can perform a certain number of internal link operations. Of course, this does not rule out the fact that many websites that you have seen currently go online have a certain amount of content and a large amount of content. The link ranking will come up quickly, but my personal opinion is not to take risks. After all, website optimization takes time.
Fourth, create opportunities
Many times the website's core keywords rank well, there are a certain number of long-tail keywords, the website's weight is relatively high, and the snapshot can be updated at a stable time. At this time, the internal linking of the website can be done in any way, but the implementation standards are also It needs a degree of relevance, don’t go too far, and refer to the fifth point below for related operations. What is needed at this time is to create more comprehensive internal links for the website to connect our website, such as discovering a certain article or long page on the website. The source of tail keyword traffic search customers is pretty good, but there are no relevant words appearing in the links within the website. At this time, you can choose to create a word when writing an article or a link point in the title of this article.
Fifth, construction standards
There are also standards for website optimization of internal links. I won’t write about this again because there have been some related operational standards for internal links in the article. The essence of website optimization of anchor text links, so it’s good to go through them.
Website optimization is a flexible job that requires different operation progress based on different situations of the website. Don't mislead website optimization because of related articles on the Internet, because anyone who writes related articles is often Make a summary based on the situation of your own website or the operation process. At the same time, website optimization is still a careful + patient + perseverance job. It requires relevant practical operations to draw a relevant summary.
This article is contributed by Shenzhen seo-Zeng Wen: www.szseoz.com webmaster
Thanks to Shenzhen SEO-Zeng Wen for his contribution