The quality of website URL and internal link optimization is a very critical factor in the entire optimization process. I believe all webmasters have a deep understanding of this. Let’s talk to you about the optimization of website paths and internal links.
1. The URL must be targeted and descriptive. The URL should be as short as possible and correspond to the specific content page one-to-one to facilitate permanent recording and judgment. Because if a page has multiple URL addresses, then the path chosen by SE may be different from the genuine one, and the weight is only given to the path chosen by SE, then the weight of the genuine URL address will be lost, and when doing external links Then the weight passed to this page will be dispersed, and external links are an important factor for Baidu to evaluate the weight of your website, so this will affect the ranking of the page.
2. Multiple URL paths of external links cause weight dispersion. If this situation already exists, then you now need to do 301 on some other URL paths and redirect them to the genuine URL.
3. Does the dynamic URL path need to be static? Although as SE technology becomes increasingly powerful, although dynamic URL addresses can be identified, static URLs are still preferred. It is recommended that the URL address of the website be set to static or pseudo-static.
4. Internal link structure: website delivery form: home page - directory page - content. If the home page links to a specific page, then the weight obtained by this specific page will be relatively high, and the weight obtained by this page will also be relatively high. High (the weight obtained by this page: the weight passed by the homepage + the weight passed by the directory page), which is beneficial to the ranking of this specific page. Therefore, in terms of website layout, it is recommended to make some important content pages a guide link on the homepage.
Baidu gave us some suggestions for building a website:
1. The website should also have a mesh structure. Each page on the website should have links to upper and lower web pages and related content; the home page should have links to the directory page, and the directory page should have links to the home page and general content pages. The page has links to the upper directory page and the homepage, and pages with related content have links to each other.
2. Baidu recommends that we add a navigation bar to each page and make breadcrumb navigation for this navigation bar. When doing this breadcrumb navigation, we should pay attention to that columns of different categories should not link to each other. For example, a website is divided into A , B, and C, then unrelated pages such as A1 and B1 should not be linked to each other.
In general: The strength of internal links is not the number of your links, but whether your structure is clear.
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