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There is a saying in the SEO world: "Content is king, external links are king." Therefore, many webmaster friends implement SEO optimization strategies based on this sentence when doing SEO. However, the understanding of this sentence may not be deep. Most people think that the content is original, and the more the better, in order to achieve the best effect. However, they neglect to build internal links while adding content. Therefore, this article will discuss with you how to carry out effective internal link optimization, and ultimately achieve the effect of content being king.
First of all, the meaning of internal links. Internal links: It is the mutual links between content pages under the same website domain name (the content of your own website links to the internal pages of your own website, also called intra-site links). A reasonable website internal link structure can improve search engine inclusion and website weight. Compared with external links, internal links are also very important. Everyone must have their own website! We know the updated content of our website, and search engine spiders will crawl it through the link structure. Therefore, between a good internal link structure and a chaotic internal link structure, I think everyone knows which one spiders will choose to prefer.
Second, the benefits brought by optimizing internal links
1. It can bring extra points to the website or get special treatment for keywords and the overall ranking of the website.
2. It can reduce the hierarchical structure of the website and facilitate spider crawling.
3. Reducing user steps can effectively enhance user loyalty and provide extra points reference data for the website in front of search engines.
Third, how should the internal link structure be optimized? Specifically, how should the internal linking of the website be done? This problem troubles many SEO novices. In fact, this is a very easy problem to solve, because now the various website programs we use all There is such a function, but we just didn't pay attention to it.
1. Related articles/recommended articles. This function must be familiar to everyone. When building a website, we must make good use of this function, because the advantage of using these functions is that it can reduce the hierarchical structure and adopt the form of internal links. Try to link the most important things on the website to each other, which is very beneficial for both search engines and users.
2. Insert the keywords of the article into the anchor text. When we publish the article, add the relevant keywords to the website link. For example, the keyword of my website is "Baidu", then I will use this keyword to make an anchor text link. Go to the home page or other pages. The advantage of this is that it can effectively transfer the website weight to the pointing page.
3. Tags, that is, tags. Many webmaster friends may ignore this when publishing content. In fact, tags are equivalent to keywords on a page. How can we maximize the effect of these tag keywords? It is very simple. We can check some personal blog websites with very good rankings, and we will find that there will be a tag column on their websites (that is, popular tags or needed tags). Optimized tags are placed inside), so you know how to optimize tags.
The above briefly discussed with you the internal link optimization of the website. Due to my limited personal knowledge, if there is any inappropriateness in the article, please forgive me.
This article is first published in A5 by the webmaster of Taobiao Watch ( http://www.tshoubiao.com ). Reprinting is welcome. Please retain the copyright for reprinting.
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