I am engaged in the website construction industry. My webmaster friends all say that a professional website builder can save a lot of effort by becoming a webmaster. Facts have proved that this is indeed the case. There are too few monks in the current website construction industry, and all my friends in the industry can survive. It was quite difficult, so I had to take a different approach and use my own advantages to supplement my family income by becoming a webmaster.
First of all, I would like to state that I am engaged in website construction and have helped clients successfully operate many websites. Therefore, I also know a lot of website operation knowledge and skills. During this time, I am running an agricultural products website from scratch. I personally operate the website and am now profitable (non-traditional gg advertising). I have accumulated the following experience and will share it with you:
1. Website positioning:
At present, many successful business websites have a trend of developing "traditional products combined with e-commerce". For example, regional national products cover the whole country and mass consumer goods cover a single city or region. In border places like Kunming, Yunnan, local success It operates several similar websites. According to reliable information, the monthly profit of some websites is as much as the price of an imported car. This profit may make many webmasters stunned.
Without further ado, let’s talk about the positioning of my website. First of all, I am positioning it on agricultural products (I won’t say what specific products it is) because now the Internet awareness in rural areas has begun to awaken. Many young friends in rural areas often ask me to check some online. Information is given to them, and now rural areas have begun to have broadband access. More importantly, agricultural products are a big market. Many agricultural products are still sold through traditional channels. Similar websites that exist on the Internet are all in a growth stage. This is a blue ocean area (for a certain agricultural product).
After choosing the product, think about how to operate it. I have tried to combine some Yunnan-specific products with e-commerce before, such as dried flowers. However, webmasters like us do not have any traditional resources. In other words, when I went to the manufacturer to look for dried flower products, I received a cold reception and disdain. They were not even willing to talk to a young man with no qualifications who offered to help them buy the product. Of course, it may be a matter of my business ability. I have always I'm not good at this, but this is also a problem encountered by most webmasters who want to sell products. They have operational ideas and websites but can't find the products, and in the end they have to give up. Based on the experience and lessons learned last time, I decided to position the website as an agricultural product trading platform. I will no longer sell products, but use this platform to attract manufacturers and farmers to gather on it. I will make full use of my technical advantages and avoid the previous encountered that problem. Then I will use the membership fees and advertising fees to make profits. At the same time, I have a large number of manufacturer customers. I can restart the previous concept of selling products by myself, because then there will be many customers willing to provide me with products. To build a platform that integrates business information and agricultural product sales, haha, the idea is very big and broad, isn't it? Which webmaster doesn't have such a grand plan when he starts building a website? What is his ambition?
2. Competitor analysis
Next, conduct competitor analysis, mainly based on the search engine search for a popular keyword, such as XXX agricultural products, search for XXX, based on your own experience, screen out 1-3 major competitors, and analyze their website structure, profit points, As well as their promotion methods, I sum up that I am not lacking. For example, there is a XXX website, which was operated relatively early and started operating in 2005. The PR has reached 6, the amount of information is calculated in tens of thousands, and there are more than 100 active members every day. The amount of information is updated every day, but after careful research, it was found that the site only ranked high for certain keywords, and the rest of the keywords were missing. After further research on the details of the website, it was determined that the webmaster was not good at website technology and construction. , because the website program is pieced together from the Internet, and the website design and art are also very poor. Of course, a profitable website is a good website. I further researched the reasons why they are profitable and found that they actually have a business team. Most of the advertisements and members on the website should be obtained through salesmen; I also researched several other competitors from these aspects and found that they are still in the development process and have not achieved profitability. After analysis, I have a clear idea.
2. Promotion ideas
Next, I did not use open source cms programs on the Internet because they were too huge and seemed to be all-encompassing, so they were not suitable for me. Therefore, the website was a tailor-made program, most of which generated HTML and web page code. It is also div and css. The code is very concise and should be very friendly to search engines. In the early days of the website, there was definitely no amount of information or members. I originally thought of the program automatically collecting information, but I immediately rejected it because some members’ purchase information was very simple, just like I want to buy XXX agricultural products and how many XXX agricultural products I have for sale. Wait, the program collects it. Search engines can easily judge that it is not original, which is very detrimental to the early development of the website, so I decided to manually edit and add it. First, I prepared a lot of information about the agricultural products, such as some of the efficacy, functions, nutritional value, and uses of the agricultural products. Wait for some long nonsense information, and then select appropriate sections to add it during manual collection. For example, a member posted that I need to purchase a certain amount of XXX agricultural products, and I will edit it, including the introduction of XXX agricultural products and recent price trends, etc. After enriching the information and then entering it into the database to generate it, through this processing, the amount of information on my website is larger than the original website I collected, and comparing the two websites, mine is more original. At the same time, in terms of some agricultural product information, my website I translated some foreign information, thus creating original content. After doing this, the amount of information was reduced.
I have been engaged in website construction for so many years, and I have many high-quality external links on hand. In the early stage, I only made a link to a government website with a PR of 7. Haha, of course it is a one-way connection, but it is an implicit link. This is how it is done: Yunnan website The construction is done using jquery. Here I will tell the webmasters a trick. Generally speaking, search engines will recognize the method of making hidden links that is too popular on the Internet because it is too popular, especially those who rely on hidden links to survive. The so-called "hacker" method is something I figured out myself. The purpose is to achieve the purpose of friendly links in a different way from the Internet. Some webmasters may already be using it, or there may be better methods. , I won’t talk much about it here.
In addition to the data added in the early stage and a PR7 link, I also update daily and insist on original content and translate foreign articles. Of course, it is combined with Google Translate, 100% original content. Translating foreign articles is very painful, and I spend 2 hours a day doing it. This is something, but it’s worth it. Within a week, Google included all of them, while Baidu only included the homepage. On the 14th day, Baidu deleted my homepage and the site had no pages. I was a little anxious at the time, but I had an intuition that Baidu was going to significantly update my website. Sure enough, On the 15th day, Baidu restored the inclusion of the website. Not only the homepage, but also the inner pages were included over 90%. Several important keywords were directly added to the first page, and the initial strategy was completed.
At this time, I started to build external links, including links to some related agricultural sites, about 2-3 a week. After a month, members started to actively register and publish information. All aspects of the website began to develop in a coordinated manner.
4. Offline business operations
Based on the information left by the member registration, I started to contact them proactively, including about website advertising. Others expressed no interest in the early stage, but when the information they posted attracted attention and transactions were completed, they were very happy to cooperate with the website. Because that little money is nothing to them, and at this point, the website started to make a profit.
5. Fine-tune the development direction at any time
Quoting "you need to look at the problem from a development perspective" to treat the situation of the website, because more and more competitors appear, and the model is easy to be imitated, in the operation process, it is necessary to create advantages that others cannot imitate. The kingly way to stand for a long time.
The above is my personal experience in building an agricultural product website. It took several days to conceive the content of the article before writing it. I hope it can serve as a starting point and serve as a reference for everyone to discuss. My website has many articles about e-commerce and website construction. They are all original or translated articles. If you are interested, you can read them. If you reprint or fake originality, please indicate the source: www.kmwzjs.com
The personal space of the author Kunming Website Construction. This article only represents the views of the author and has nothing to do with the position of Webmaster.com.
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