Last time I wrote an article about "How webmasters can position the core value of their website to quickly achieve profitability" and submitted it to chinaz. At the same time, it has been reprinted and recommended on the home page by many websites in the industry. Thank you very much for your support here. I have written a lot of articles here about the webmaster's profitable express home. The great people I often see like this, such as Mou Changqing, Jiang Likun and others, say they are profitable. Are they really making a profit? It is not that simple for webmasters to make profits. The above few are also executives working in major companies. Making profits is not as simple as everyone imagines. Today I will supplement the previous article again to further improve the core value of the website and achieve rapid profitability.
First: the mass productivity movement of demand collection. A good website also needs good demand. Demand determines whether a website can develop well. I remember there was a buddy in "Win in China" in 2006. He thought he had a high IQ, but found that no company was doing it in the fuse industry. If you make it yourself, you will be the first. If you sell it to China's 1.3 billion people, you will definitely be very prosperous. So I started a business in the fuse industry, but after two years, I lost more than 20 million yuan. In the end, I found that it was not that there was no one to do it, but that there was no one to buy it. Before building a website, you must do a good job of demand collection. Only when there is demand can a website be valuable. The search volume of relevant data can be queried through Baidu Index and Google AdWords. The number of people's needs, the level of needs, and the quality of potential demand groups determine the future development of the website.
Second: The website should be refined and not bloated. I mentioned it in my last article. The website must find out its core competitiveness. Don’t aim too high, know your industry. The website must tell users what you do and what services we provide through architecture and visual communication. This has not been mentioned before. A few days ago, a website that provides services to those born in the 1980s approached me and asked me to give me some advice. I felt very confused when I entered the website, and they opened many second-level domain names, including entrepreneurial women, celebrities, radio stations, interviews, games, models, singers, pictures, regions, and interactions. In fact, what the post-80s generation needs most now is inspiration and how to find a good job. Guide entrepreneurship. Their website's PR is very high, but its reputation has too much traffic and popularity. It has been in operation for 2 years and has not yet achieved profitability. The reason for this is that the website is not sophisticated enough, it wants to do everything, and there are too many things that it wants to get at one time. If you want too much at once, you will get nothing in the end. Doing one thing well is better than touching a hundred things.
Third: Go back to users from users. As I just said in the mass production movement of demand collection, users are the source of demand. It is necessary to build a website, but if you leave it, you will definitely be abandoned by the users. We must go back and forth from users to users to understand their needs and collect their needs. Do data analysis. The data is the most authentic and will not deceive you. You will do whatever the user needs. Everything is user-centered. Meet the needs of most users.
fourth. You can listen to users, but you can't act accordingly. I just mentioned that users are the source of website demand and users are God, but why can’t we do what they say? Don't think qualitatively about what users will do. What users say and what they do are completely different. Don't view content that satisfies all users. We can only meet the needs of broad users, and broad users are our survival. General users also need to be treated differently. We cannot treat the chivalrous terminal households equally. You want to meet the needs put forward by users. When you collect 100 needs, tell the technology, and the technology will say that it will take a long time to make it. After doing it, you will find that these cannot bring benefits at all. A small team cannot manage a bloated website.
Fifth, the original productivity movement. Last year's own incidents of 360 and Tencent directly pointed to Tencent's copycat products, and micro-innovation has become a topic worthy of everyone's research and discussion. A consistent copycat cannot survive without innovation. If you can’t innovate completely, it’s also a good idea to choose micro-innovation. Make improvements and optimize user experience based on others' experience. You can also get good users. Content is the primary productivity of the website. Search engines and users attach great importance to original content. As a webmaster, you need to update your website every day. In particular, high-quality original content is very important to provide users with high-quality content. If you persist for a long time, the weight of the website will be greatly improved. Friendly to search engines, rankings will be greatly improved. Webmaster.com also relies mainly on original content to achieve its current weight. Original productivity is the soul of a website. When a website is infused with original soul, it will rise quickly.
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