On February 22, 2011, Baidu dealt with a large number of website groups during the earthquake, which can be said to be a slap in the face to friends who used black hat techniques to create website groups. Among them, some friends must have made a fortune, but there are also people who are not good at operating the site group. The reason is that Baidu has already taken some action. Take a friend of mine as an example. The .info site group he operates is now It was not included at all, and the final loss was quite heavy. Perhaps, Baidu has already downgraded the domain name with this suffix. Everyone knows that being a Taobao customer cannot just be a few hundred or thousands a month. What we have to do is to continuously increase our Taobao customer income. Then, our operation of the station group is the fastest way for us to sprint towards the Taobao Alliance revenue rankings. So, it is obviously not feasible for left-handed station groups. I want to build a formal website group, so many people will ask, why is this website group not formal? In fact, the author wrote 2 articles: "A Brief Discussion on the New Black Hat Techniques of Website Groups and Countermeasures" and "Does the "left-hand wind" blowing again mean that Baidu algorithm needs to be adjusted again? "It's all mentioned in "I hope all my friends will be warned. So what does a regular site group look like? Well, the author will focus on the things that need to be paid attention to when operating Taobao's site group, so as to prevent the site group from dying before it is operated.
1. Website IP: Choosing website IP is the first consideration when operating a website group. The reason is that Baidu has demoted the rights of the website groups that are linked to each other. What I feel most deeply about is that when updating the homepage of the website, I accidentally added I linked to the article page link with the same IP. Unexpectedly, Baidu responded very quickly. When I checked the rankings the next morning, they were all outside the 100th place. Therefore, we try to choose independent IPs and IP segments when operating the site group. Not quite the same.
2. Enrichment of website-related content: Many Taobao friends are troubled by the enrichment of website content. In fact, the same is true for the same operator group. So, how do we create website content so that it can be original and relevant to Taobao’s products? We all know that Baidu does not include the content of QQ and 51 spaces, and friends in the user groups of these spaces produce a large number of original articles every day. We only need to use a collector to fill in the product keywords of our site groups. Got the original article.
3. Construction of powerful internal links: It can be said that Baidu will pay more attention to the construction of internal links in the future, because Baidu pays more attention to user experience, although the cheating methods of the website group have greatly disappointed Baidu. As a lesson from the past, what skills do we need to build internal links when operating the site group in the future: ① Use content page interlinking: The article pages of the site group are linked to each other to allow spiders to crawl to different pages. In fact, The weight of the page pointing to the homepage continues to increase, and the weight of the content page also ranks well. ②Keyword links: The premise is that the content of our website must be relevant to make our keyword links more coherent, rather than inserting them randomly. ③Keyword density: Regarding the density of keywords, the author believes that spiders are the most sensitive. If the density is too high, it will directly lead to the non-inclusion of website article pages. Then, the best keyword density adjustment is to have 3 keywords in an article, 2 of which point to the homepage and the other to a link to another article, so that the mention in ① makes the homepage of the website and the content page The weight keeps passing on.
Well, this article ends here. I hope it will bring some suggestions and different inspirations to the Taobao webmaster operation group in 2011.
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Thank you Lei Mingjian for your contribution