After concluding the marketing chapter, let me tell you one main point. In fact, marketing mainly comes from the strategies and thinking of marketing planners. The destination of strategies and thinking is the research of human psychology by marketing planners. As long as the psychology of the crowd is grasped, then No matter what kind of marketing you do, it will be very successful.
1. Why should we seize the crowd psychology?
1. Effectively save our work efficiency: Only by learning psychological research can we analyze the main groups we need to target and the relevant groups we need to capture based on the results of market surveys. Only by selecting the right group of people can our marketing run more smoothly. Internet marketing The same is true. If marketing planners do not know how to grasp the psychology of the 8090 generation when doing online marketing, then they will definitely not be very smart. The mainstream of Internet culture itself comes from the people who understand the Internet, so the 8090 people must grasp .
2. It makes it easier for us to expand the scope of marketing: After learning to study human psychology, offline marketing is actually an experience, and the same is true for online marketing. Expanding from one group of people to another, and giving full play to the role of the mainstream group to provide good guidance, then the scope of marketing will not only It can expand and expand the direction of our marketing. For example, if you are making Korean-style clothing, then you should capture the crowd of ladies, couples, and even the crowd of 30-50 people. With the improvement of people's living standards, more and more attention is paid to image requirements, so as the crowd expands, we should pay attention to its details.
3. Convenient team building and management: Whether a marketing team lasts for a long time mainly comes from the thinking of the team manager, and the manager’s thinking is inseparable from the psychological research of each person in the team. Only on the basis of team profits can we continue to improve Only by solving the needs of each member, such as basic life and welfare, can the team have the possibility of stable and long-term development. In fact, all of us who are engaged in online marketing understand that team formation is the most difficult. The difficulty lies in the three core issues of "fund accumulation", "staff expansion" and even "team stability". In the long run, only steady development can be achieved. , Only when the team continues to grow will we have a greater future.
2. How to learn the psychology of marketing?
1. Learning theoretical knowledge from books: From theory to practice is an ever-changing topic. Only when you master a certain amount of theoretical knowledge can you practice it. So here are some recommended basic books that can give you some reference for "social psychology" and "channels". The stories of "Who Moved My Cheese" are just for reference. In fact, you only need to read one book.
2. Practical business communication: From practice to theory, only by having more contact with various groups of people can we know what each group of people needs. Communication is the basis of our understanding. If we communicate more, we can verify whether it is consistent with the theory. .
3. Participation in related courses: In fact, everyone may be thinking about why Qicheng is able to write so many articles. It can be said that Qicheng not only reads books, but also communicates with customers frequently, and even listens to direct marketing at the invitation of friends. Courses, such as those related to "Amway" and "Insurance". In the process of listening to the lectures, theoretical study, and practice, I understood the importance of teamwork and the core of marketing psychology. Since I am a network student, I have a better understanding and application of various marketing tools.
3. Learning marketing psychology starts with family relationships
1. Family is the foundation of our career: Don’t mind friends who are not married. Family relationships include elders and your significant other. If you can resolve conflicts in family relationships, having family support will be of great benefit to your studies. help.
2. Family is also a motivation for us to study: Maybe many of us who do SEO have the habit of staying up late, especially small teams, with heavy tasks and many things to do. I have also experienced this. I often stay up until the early hours of the morning. Do families here provide support? ? Whether we can have a "late night snack" late at night, and whether we are not disturbed when we are resting, we need to coordinate with our families. Only with support from our families can we be more motivated to study.
3. Family is the support for our health: To do SEO, we must have a good body. Being in front of the computer for so long every day is definitely not suitable for the body. If we stay at home, we must ensure that we have three meals a day, as well as Proper exercise and health are the foundation for anything we do.
Summary: This article actually tells everyone that if you want to do marketing, you must study people, especially human psychology, but while marketing, we should also care about our families and our bodies. This is for reference only!
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