One of the changes that may occur in a company's promotion department is the replacement of SEO personnel. Adding new team members, having people leave the team, or replacing the entire team can and does happen. This change may occur among internal SEO personnel or external SEO service providers.
Companies may change their SEO staff for a variety of reasons, and problems may arise from this.
potential problems
One potential problem is loss of motivation. The previous SEO team may be executing certain plans, and the new team has to take over these plans and continue them, otherwise there will be delays in the new team's plans. Even if the new team does its best to maintain the existing plan, it will take some time for them to become familiar with it, and the specific methods in which the old team was built may not necessarily fit the new team's skills. Be prepared for this loss of momentum when making significant changes to your SEO team.
One way to handle this situation is to hire a new team and have a handover period with the old team. In some cases this can be useful, in other cases it may not be a good choice. Because the new team may have different concepts than the old team. This often means starting over, and it can take many weeks to regain lost momentum.
Document SEO actions and progress
One way to reduce the impact of changes on your SEO team is through careful documentation. Keep detailed records of what was done, when it was done, and whether the tattoo was done. Ideally, this should be combined with analytical data.
Traditional website analytics tools make it simple to view previous and changing traffic data over time. However, Google network management tools and Bing network management tools cannot view historical data, and search engines do not provide historical data such as indexed pages and number of links. You should keep a record of this historical data. Also, make sure you have the passwords for all relevant accounts. No one wants to be unable to access critical data.
Quick training
Making sure you have documented your company's SEO processes and that those involved with SEO and management are familiar with them can help speed up conversions. New teams can be trained on these processes, including a detailed description of the tasks and opportunities that are the new team's highest priority. You have to go through a training session or two to bring the new team up to speed on the program's history, login information, and what needs to be done going forward. Remember that you hired the new team for their expertise, so initial training may lead to modifications, and getting everything off the table on day one can make things move faster.
clean up
Finally, you should double-check and remove the old team's access to the tracking system. They don't have access to analytics software, webmaster tools accounts, and other resources they don't own.
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