Maybe one day, the webmaster suddenly finds that his website snapshot stays on a certain day in the past and is no longer updated every day; the inclusion is gradually decreasing, and even the homepage is not ranked first in SITE; the included content of the website is obviously included, but does not rank high when querying related keywords. All these phenomena show that the weight of the website is declining, and search engines are gradually reducing the weight of the website, which will lead to the emergence of this series of phenomena. There is no doubt that website weight plays a vital role in the development of the website. High weight can bring the website a higher ranking. In terms of included website content, it can make the included content rank first when querying related keywords, which can make the website more popular. The snapshot of the website is kept updated 24 hours a day, allowing search engine spiders to visit the website more frequently and crawl the updated content of the website, thus increasing the chance of getting more traffic. However, when a webmaster finds that the weight of his website is declining, he must not remain indifferent and wait for death. What the webmaster needs is to actively face the problem, carefully compare from multiple aspects, and find the culprits that have caused the decline in the weight of the website.
The common reasons that easily cause a website to be demoted by search engines involve website content and external links, which are also composed of a number of detailed issues. Specifically, they can be investigated from the following aspects:
1. Being implicated in friendly links that have been severely downgraded.
The most likely reason for a website to be demoted often occurs in the friendly link link. Among the many friendly links, the webmaster must always check the quality of the friendly link website. Once it is discovered that the other website has been punished by the search engine and has been demoted, even If someone is K, then you must respond promptly and temporarily remove the link to avoid being implicated by the other website. This is a self-protection measure for the website, so it should not be criticized. When it is discovered that the weight of a website has dropped, the webmaster should start with the friendly links first and check the existing friendly links in a timely manner to find out whether the culprit is hidden among them. Check whether there are any websites that have been punished, especially websites that have been severely downgraded or removed from the search engine index, which will have the most serious impact on the weight of the website.
2. The increase in external links indicates cheating or suspicion of cheating.
In addition to friendly links, the external links of the website are also the part that search engines focus on and evaluate. When the number of external links to a website suddenly increases or decreases sharply, this situation is abnormal in the search engine evaluation system. This may be due to the rapid reduction of links due to quick purchase of links in a short period of time but no continued renewal, or it may be due to the rapid promotion of external links in a short period of time using mass messaging software but the rapid deletion of external links due to the post being deleted. This relatively drastic change in external links is often judged by search engines as suspected cheating and is focused on observation. It has a large negative impact on the weight of the website, so it is necessary to ensure the stability and steady increase of the number of external links. When a website has symptoms of being demoted, the webmaster can conduct a self-examination to check whether there is a sharp change in the increase or decrease in external links. Otherwise, it may be suspected of cheating and be demoted.
3. Updates are unstable and contain a large amount of highly repetitive content.
When updating website content, in addition to paying attention to the originality of the content, another thing that needs to be paid attention to is the stability of the content update rules. Do not spend three days fishing and two days showing off the Internet. Such unstable updating habits may eventually cause search engine spiders to crawl less and less, and the updating of website snapshots may easily stagnate. In addition, appropriate pseudo-original methods must be adopted for collected highly repetitive content. Otherwise, once a website has a large amount of highly repetitive content, it will easily be judged as a garbage site by search engines, resulting in a website that originally had better rankings, snapshots and weights. The website was subsequently punished, and snapshot updates stopped and the weight was reduced. Therefore, after the website was demoted, the content can be determined from the aspects of updating habits and whether the content is a large amount of duplication with content that has been included on the Internet. examine.
4. The website has been hacked or contains clear illegal information.
As an intermediary medium that provides Internet information to users, search engines not only have their own evaluation system in the process of crawling and organizing content, but also evaluate and assess the security of the websites to be crawled. If your website is maliciously linked by a hacker, and the website hides malicious code that poses a security threat to users, search engines will quickly reduce the content of this website, and even issue threat warnings to users when they open the website, like Google. In addition, if the website actively or maliciously publishes clear illegal information by hackers and it is not cleared within a certain inspection period, then the search engine authority will be reduced. Therefore, when a website is demoted, using website management tools to self-examine the security of the website and the legality of the content is another important aspect to find out the culprit of the demotion. This article was originally published by I Love Internet Telephone Network http://www.52wldh.com . Please keep it for reprinting.
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