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There are more than 200 factors that affect search engine keyword rankings, of which external links account for a relatively large proportion. Therefore, there is a saying in the SEO industry that "content is king and external links are emperor". Since external links are one of the factors that affect search engine keyword rankings, the loss of external links (weight) will of course directly lead to a decline in keyword rankings. You must know what is happening and why. Only by understanding the reasons for the loss of external link weight can you fundamentally solve the problem of declining rankings. So below, the author Liu Dao will explain to you in detail "how to get rid of the loss of external link weight, resulting in a decline in rankings."
The first thing to understand is, is the weight of every external link the same? The answer is of course, the weight of each external link is different. For example, the weight of a pinned post on the home page of a forum is much greater than the weight of a post on or after page 2. The quality of the external links in this pinned post is naturally higher than the weight of a post on page 2. a lot of.
The principle is actually very simple: for example, the weight of the forum's homepage is 5, and there are 100 links on the forum's homepage (including external links + internal links), then the weight of each link on the homepage is 5/100 = 0.05, that is It is said that the link to the forum homepage has a weight of 0.05; if the post list on the forum homepage is 20 (that is, 20 links, other links are not counted), then the weight obtained by each post is 0.05/20 = 0.0025; and so on. ...If the post is on page 2 or later, the weight of the post will be almost 0; so this is also the reason why the weight of popular posts or pinned posts is high (because popular posts or pinned posts have more opportunities to be displayed on the home page of the forum, The obtained section homepage will naturally have a high import weight).
Therefore, if the post where your external link is located is not on the home page of the forum before it is included by the search engine, then even if the post is included by the search engine, it will not be given too much weight. So what should we do? In fact, it is very simple. We can register more forum accounts. Before the search engine does not include the post, we can continue to use our several forum accounts to take turns to upvote the post to ensure that the post is in the forum section. Home page, until the post is indexed by search engines, the post is on the home page. So after being included, do you no longer need to like? Or do you have to like every day? Of course not, wouldn’t it be exhausting to like every day? We can make timely likes based on the search engine's own external link statistics update cycle (generally, the search engine's own external link statistics will be updated once every 1 to 2 months) to maintain the keyword ranking weight brought by external links. .
Many times, we are not the poster, and there are not so many post materials to post. At this time, we can reply to posts and use personalized signatures to bring us external links. At this time, we cannot just reply to posts casually, but must Choose pinned posts or popular posts (because pinned posts or popular posts will remain on the front page of the forum for a long time, the import weight they will receive will be higher than ordinary posts). So, what kind of post can become a pinned post or a popular post, and stay on the home page of the forum for a long time? For details, you can read another article I wrote before, "Don't do external link labor, and continue to obtain high-weight links."
PS: In addition, search engines have a total collection capacity for each forum: for example, 100W. If the search engine will include 5,000 new posts in the forum every day, it will also delete some 5,000 old posts with relatively low weights ( If it is an old post but the weight is high, it will certainly not be deleted; but if it is an old post and the weight is not high, it will be deleted). Therefore, we need to timely support the ranking of keywords brought by external links based on the search engine's own external link statistics update cycle (generally, the search engine's own external link statistics will be updated once every 1 to 2 months). weight.
In fact, the principle is very simple. The key is to keep statistical records of external links and maintain them regularly for a long time. Generally speaking, it will be difficult for the ranking to drop. The above is just a little experience of the author Liu Dao. Whether it can ultimately bring you a stable ranking of the website depends on your own experience. Welcome to follow my blog.
The original article is from Liu Dao's website optimization blog: http://blog.king700.com/post/38.html . Please indicate the source when reprinting!
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