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Although many of our friends are professional SEOERs, they will definitely have a headache when doing SEO competitor analysis, especially when encountering some unconventional competitors. It is obvious that the collection volume is not large, snapshot updates are lagging behind, and there are not many external links. But the website that is ranked very well is even more of a headache. The website promotion I am doing now, the keyword is "Zhuhai website construction" are all experts in the industry, and it is even more of a headache for them to analyze their SEO competitors. Today we will systematically From the routine to the special, let me talk about how I do SEO competitor analysis. I hope it will be helpful to the majority of practitioners.
Foreword:
If you have just come into contact with a new order for website promotion, what we have to do is
1. Analyze the current website situation, propose rectification suggestions, and optimize from the inside.
2. SEO competitor analysis: Check your competitors, their rankings and resource status, etc., to analyze the time and work intensity of optimization.
I personally have always believed that everything is reasonable and cannot be done out of thin air. There is definitely a reason why people are ranked ahead of you, so let’s analyze it.
General analysis:
I believe that anyone who knows a little bit about website promotion can roughly analyze it. I will briefly explain it.
1. SEO competitor website age analysis,
A. Query the whois information of competing domain names and determine the approximate scope.
B. Find the competitor’s included website, and the principle is the snapshot date of the oldest article.
Through these two methods, you can accurately determine the competitor's domain name registration time and website establishment time.
2. SEO competitor server stability analysis.
A. Check the IP of the other party's server, what line it is, where it is, and how many website addresses there are on the current IP.
B. Analyze the type and quality of other websites on the current IP website, and calculate the quality and level of his server, as well as the possibility of being punished.
The devil is in the details, and this information is still useful.
3. Analysis of SEO competitor collections
A. Analyze the total number of competitors’ websites currently included
B. Check the competitors’ collection volume in the last day and week.
C. Open the competitor’s website and analyze the total number of competitors’ columns and articles.
Through the above analysis, we can roughly determine the number of updates of competitors' articles every day, the distribution of collection time, the ratio of the total volume of collections to the total volume of articles, etc., and many things can be deduced.
4. PR value and external link analysis
A. You can analyze the number of external links of competitors on the same day, in the past week, and in a month to determine the activity of external links on the website.
B. Determine the quality and PR value of the other party’s backlink.
C. Analyze the types of competitor external link websites
This is very important. For example, you can also publish the number of articles published by competitors in classified information. You can analyze the frequency of his external links and the methods used, whether they are purchased or black links. In fact, these can be obtained through analysis. of.
5. Other analysis
For example, the level of original articles, internal link structure, internal optimization, etc. These can be seen by discerning people. In fact, I personally don’t analyze these things much because you only need to do your own internal optimization. The elements of internal optimization Not too much, nothing analytical, just be yourself.
The ultimate analysis strategy
Recently I found that some of the local websites with the word "Zhuhai website construction" ranked higher are very unreasonable. The specific manifestations are that the PR is low, the new website has been established for less than a year, the external links do not exceed 500, and the included websites do not exceed 30. But the ranking is at the top, which gives me a headache. I can't figure it out. I have asked many experts, but most of them are perfunctory and have no specific results. It seems that it is quite troublesome to quantify SEO, but the problem still needs to be solved. I am Solved this way. If you want to learn and discuss, please add Q:Q:61166066
1. Analyze competitors, the volume and changes of inclusions this week, and save the HTML of the homepage each time.
2. Every time the ranking changes and the snapshot is updated, the HTML of the newly updated snapshot page is saved and a standard library is established>
3. Add the conventional methods mentioned above to identify the other party and add some strategies for new articles.
Generally, the ranking of this kind of website will fluctuate a little. My approach is to use Word's comparison tool to compare the source code of different periods to find out the differences in the code, see what specific tricks the other party has done, and thoroughly understand the situation.
If there is still no solution, there is only one answer, increase the traffic.
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Author Liu Jin's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.