I heard a sentence that I have always liked, and it inspired me to keep moving forward on the road of SEO. This sentence is: An SEOer who cannot think and analyze will always be an external link migrant worker.
So how do you think as a SEOer and how do you analyze data?
Li Shimin, Taizong of the Tang Dynasty, once said: "Using copper as a mirror, you can straighten your clothes; using ancient times as a mirror, you can know the ups and downs; using people as a mirror, you can understand the gains and losses." From this sentence, we must learn to analyze the performance of our competitors. Website is used to improve your own website SEO.
So how to analyze competitor websites? I think we should analyze competitor websites from the following three points:
First: The most important reference value for the quality of SEO is keyword ranking. This is also one of the main sources of website traffic, and it can also see the performance of this website in search engines, so it is key to learn to analyze competitors. Word ranking, this can be analyzed from two aspects.
1. Analyze from the perspective of keywords, search for the keywords you are working on, and analyze the SEO situation of competitors on the homepage of this keyword to determine whether the competition for this keyword is high.
2. Analyze the keyword rankings of major competitors, including a large number of long-tail keywords. This can help your website tap the long-tail, and you can more clearly understand the focus of your competitors’ SEO strategies and what is included in each stage. change.
Second: External links are a very important role in SEO optimization. External links include friendly links and one-way links, etc. Analyze the quality of opponent links, link construction methods, where to publish links, and whether there are purchase links. Among them If there are good places and resources we can learn from them, and if there are bad ones we can avoid them and learn from them.
Here the editor introduces a command to search for other people’s external links: domain: rival website
Third: Analyze the content of the opponent's website. Content is the foundation of a website. Analyze the content of the opponent's website to get other people's SEO strategies, including where the focus of the content is, whether the content is original, how the content is updated every day, and the source of the content. etc.
Today's SEO is no longer a mechanical operation. It is a very important method in Internet marketing and requires strong strategy and execution. Chapter source Shenzhen Internet Marketing http://www.ssky.cc/ The article is original , please keep the source when reprinting
(Editor: Chen Long) Author xiong2875's personal space