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With the development of the Internet, more and more netizens have gradually become online shopping users. As the scale becomes larger and larger, e-commerce has also shown rapid growth. But on the other hand, competition is getting bigger and bigger.
Competition means there is a market. A good product is not afraid of competition, but afraid of no competition. In order to catch users' attention and make users remember their brand names, everyone has used their own unique cards - flash sales, free, group purchases, lottery and other promotional techniques emerge in endlessly. From a marketing perspective, I will comprehensively explain why merchants give away free prizes from five aspects.
First, the deepening of the brand: In the market economy, all activities will be carried out around the economy, and e-commerce is especially aimed at sales. Although many large-scale B2C sites now have the largest market share, they will eventually It’s to make money, to make more sales. Sales here should be understood in a broad sense, not just selling a product is sales, including the expansion of market share, brand building, etc., which can be understood as potential sales. No matter what the activity is, there is no doubt that it will improve the brand of the merchant to a certain extent. Some activities can even make a brand popular at one time. When a brand appears in front of our eyes for a long time, it is very difficult to forget it. Although the merchant seems to have "lost" some money, in fact he has earned away your attention and recognition.
Second, brand communication: An activity acts like a bridge, allowing many new users to understand it. Regardless of whether it is through media advertising or Internet promotion, your activities will be amplified. In the process of amplification, more users will get to know your brand. Many of them may have never heard of your brand at all and have no idea who you are. Whatever you do, you have absolutely nothing to do with their lives. But through activities, they begin to pay attention to you, because your activities can bring certain benefits to them. Through one or two, or even more and more activities, your user base will become larger and larger, and your brand will spread further and further. Although the event is an advertisement, it is different from advertising. This kind of publicity method will attract users to actively understand rather than passively accept, so users will have a deeper impression of your brand.
Third, drive other sales: In fact, the event has many additional benefits, that is, it directly drives the sales of other products. Many merchants hold activities with the meaning of "the drunkard is not interested in wine". They focus on spreading and deepening the brand, but what they care more about is driving the total sales of other products through activities. This is one of the methods used by many merchants. These activities drive a large number of active users, which can greatly promote the sales of your other products, and daily sales continue to increase. Because users who participate in flash sales or free gift activities are themselves target users who want to shop online. While participating in the activities, they are also willing to choose other products they like.
Fourth, how do we do it: The activity itself is not difficult to do. What is difficult is to promote it through as many methods as possible. Before doing an event, you must think clearly about what promotion methods you want to use for publicity. Based on our own experience, we have found that soft article marketing is very effective because it is not a hard advertisement, and a high-quality soft article can bring no less traffic than hard articles. The traffic of advertisements, soft article promotion and the activity itself are about five times higher than usual. In addition to soft-text advertisements on various portal sites, you can also place them on the Webmaster Network, where a large number of webmasters gather. An article is very effective in spreading the event. Because it is reprinted more times, the effect has always been good. Of course, if conditions permit, it would also be good to properly coordinate with traditional advertising to promote the product, so as to achieve a combination of soft and hard.
Fifth, what is suitable for free: Since it is an event, you must choose products that everyone is more interested in. Baidu sent "red envelopes" to everyone during the Chinese New Year. In the end, it was discovered that it was promoting its own products, but Baidu firmly grasped everyone's psychology. Taking advantage of the Chinese New Year, red envelopes are of course the best choice. Some time ago, Baixing.com gave away gold bars, Gaopeng.com gave away free iPhone 4 through lottery, and Geely gave away cars, etc. These activities were undoubtedly not intended to capture everyone's appetite. But what is suitable for our small and medium-sized websites? Therefore, according to your own situation, choose the appropriate product to do the activity, but ensure the practicality of the product, otherwise it will not arouse the appetite of users.
At this point, I have analyzed why merchants give free gifts from five aspects: deepening the brand, spreading the brand, driving other sales, how we do it, and what is suitable for free. The last two points share with you my own practices and how to choose the appropriate ones. products. This activity is only one aspect of our entire promotion and marketing, and there will be more content to share with you in the future. If you want to promote your website or do activities, you might as well try the free activities. According to our actual situation, it is many times better than traditional publicity methods such as posting and making external links. If you have any questions, you are welcome to tell us. Let me communicate, KeguoCola.com is willing to grow with you.
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