Yi'er has been studying the traffic problem of the news network! I haven't made any good results yet! But I have a little understanding of the news network! In terms of news entry and article writing, I would like to introduce to you some information about the news network. Relevant knowledge of SEO! The introduction may not be complete, but I hope it will be helpful to everyone! The following is my personal opinion!
This section needs to be introduced in two parts, because one is a news website editor, and the other is an ordinary corporate website editor (there may be more types of editors, but Xiaoyi only knows these two currently).
How to be a good news editor and increase traffic!
Next, SEO Yier will first introduce to you how to enter news website editors to increase their news traffic on the original basis! From the perspective of SEO, it is to allow users to search for keywords in search engines. , the news you entered strives to appear at the front of the first page! First of all, starting from the title, popular keywords need to be placed at the front. For example: the popular keyword "Wang Xuehong, Taiwan's richest man", then after writing it is, how about Wang Xuehong, Taiwan's richest man_Channel_Wang Xuehong_Taiwan's richest man_News Center_News Network, where "Wang Xuehong" and "Taiwan's richest man" are optimization keywords, then Personally, I think they should be separated by underscores! Because no matter from the perspective of search engines or user experience, it is better to say this! It also looks more standardized! (Here is a little knowledge about SEO, in the writing of the title , the wildcards "_" and "|" are used by Baidu search engine optimization. "," are used by Google search engine. ) Secondly, in keyWords, you can also set popular keywords. Another point is that as a news website editor, how to discover news hot spots in time! There are two ways to discover news hot spots in time and judge popular keywords: one is to search the trending list on Baidu, and the other is the Baidu index! (There are many judgment methods. , I won’t introduce them one by one here! It would be great if the current news website editors master these two!) Finally, I may be very rigorous in typing news! But if you can make modifications, try to make some changes! How to write a title to attract people, etc. will be briefly introduced below!
How to be a good corporate editor!
Next, SEO Yi'er will give you a brief introduction to ordinary corporate website editing! Yi'er was the first to do many corporate websites! Here is a brief introduction on how to edit corporate websites! First of all, from the perspective of SEO: see if it is new If it is a new site, then I think the first thing you have to do is to include the website~! If you have too many websites, you can use pseudo-original tools or article combination methods to write them! Because everyone knows that the earliest editor Articles will be squeezed into the article column or channel page by the latest edited articles! (Anyone who knows SEO knows what type of website the words channel, column, etc. mean. SEO meaning will not be introduced here). Maybe no one will pay attention to it! Remember not to pile up keywords when editing and writing! A ratio of 2/8 is enough, just add a few keywords at the beginning, middle, and end of the article! Secondly, if it is an old site, Then I think a senior editor is very important. This time it is time to test your writing! How to write to attract people's attention! How to write to make customers buy your products.
Next, Xiaoyi will introduce to you how to write to attract attention:
There are several methods, just for reference:
Keyword formulas are arranged by keywords or words. For example, financial magazine: Fund shady story.
Question-type foreign media especially like to use this sentence pattern, but domestic media use it less. Articles whose titles are based on questions often contain many expert opinions, otherwise it would be difficult to support them.
The overlapping style consists of the arrangement of words and words, which can easily cause impact. For example, Fan Paopao.
Numerical numeric is also more common and very straightforward. For example, Oriental Net: 512 full record
Borrowing means borrowing a word that everyone often hears to express another meaning. For example, entertainment news: hidden rules.
The above content can be used by news editors and corporate editors for trial use! The above content is purely Yier’s personal opinion! There may be a lot of content about editing that has not been mentioned! I also hope that everyone can interact with Yier! If you have any questions, please feel free to ask. Leave a message below and I will answer your questions one by one!
[http://www.52chengyi.org/ Contributed by Yier, please keep it for reprinting]
Editor in charge: Chen Long Author Sanhao Cyberport's personal space