Every SEOer understands the importance of search engine rankings, so the structure, internal links, and content of our website are all designed to better obtain rankings. When updating the website every day, we just do whatever aspect is good for ranking. I don’t know that we are blindly optimizing. We have ignored a very important point, which is user experience. How to do SEO from the user's perspective? The author will share a few issues to pay attention to, hoping to be helpful to webmasters.
1. Website content issues
Generally, the articles on our site are collected or faked to increase the content of the website. The purpose is to allow search engine spiders to crawl, which can greatly increase the inclusion of the website and obtain better rankings. From the user's perspective, what users need is high-quality content. What is high quality? Users will not care whether your article is collected or pseudo-original. What users care about is that your article can meet the needs of users or be helpful to users, so that users will be interested in it. Generate interest in your site and follow your site. For website articles, it is safer for us to be original. Originality is not only valued by search engines, but also can be written according to the needs of users to win the love of users.
2. Internal structure of the website
The links within the website are what we call "internal links". Internal links are very important to the optimization of the website. Usually we make anchor text on the website page to let spiders crawl into the website and know what our site is about. However, some webmasters add a lot of keyword anchor text to the website page and make it bold and discolored in order for spiders to crawl better. This will greatly reduce the user experience. Users generally like a simple, generous and clear website module. Seeing a website page full of anchor text links and some bold and discolored fonts affects the overall beauty of the website. Users will regard your website as a low-quality advertising site and close the page directly. So we try to make the website simple and beautiful.
3. Website title
Generally, we will put the keywords on the title of the website. This is written to highlight the keywords of the website and facilitate search engine identification. For example: How is XXX, what are the effects of XXX, etc. These types of titles are keywords in our opinion, but for users who don’t know SEO, they don’t understand what it means. Generally, they see “How is XXX” This kind of question will arise, how can you sell the product if you don’t even know what it is like? This kind of thing affects the authority of the website the most, so it is recommended that the title of the website must be written concisely and powerfully to increase the authority of the website in the minds of users. . For example, the website title of c.etuan.com is well written. We choose the keywords and put them in the appropriate positions.
Summarizing the above three points, this is the author’s little suggestion for doing SEO from the user’s perspective. Websites in various industries are different. We must start with the details, observe what our users need, and provide users with as much as possible, so that we can naturally get the results. Favored by users, thereby increasing website conversion rate!
The article comes from http://c.etuan.com/
(Editor: Yang Yang) The author’s personal space for a5 group purchase