User-generated content is now everywhere, from comments beneath newspaper articles to photos and videos shared on social networks. So it's no surprise that many publishers are generating revenue from this type of content through AdSense ads. However, while you may be familiar with what types of content comply with the AdSense program policies, your users may not be. We understand that it’s not easy to monitor hundreds of new comments, posts, user profiles, videos or photos every day, so here are a few tips on how to maintain your web content and create a good environment for advertisers to place their ads. environment.
Before we get started with these tips, we need to give you a few quick words. Please note that inappropriate content can take the form of images, forum posts, comments and links. For example, adult content is not limited to pornographic images, but may also be forum posts with explicit sexual intent or spam comments with links to adult websites, which are not allowed by our program policies. We recommend that you check out one of our related AdSense blog posts for further clarification of our program policies and to do some testing with your content.
Let’s get into the topic. We divide the content into two parts: “prevention” and “monitoring”.
prevention
Here are some suggestions for how to prevent your ads from showing next to user-generated content that violates our program policies:
1. Publish clear content guidelines and policies. Your users must accept and comply with these policies in order to register and use your website services.
2. If your photo or video sharing site allows users to upload adult or other inappropriate content, clearly structure your content and avoid placing your ad code in sections/categories that contain such content. Of course, this tip also applies to online stores selling adult products or classified ad sites offering adult dating information.
3. Require users to mark inappropriate content (such as sexually suggestive images or videos) as non-family safe. This helps you manually evaluate content that may not be suitable for AdSense ads. You can also try installing keyword filters for content related to adult topics, violence, or drugs. We're unable to provide details on setting these filters for your site, but we recommend that you search for terms like "keyword filtering" or "content filtering" on Google.com.hk.
4. Take spam prevention measures on your comment forms, forums and guest books. If you need to learn more about this topic, try searching Google for "spam prevention."
monitor
Please use the following tips to ensure that your existing user-generated content pages comply with our program policies:
1. Set up ways for your community to monitor itself. For example, try adding a "Report as inappropriate" link to your pages to allow users to report content for your review.
2. Regularly and proactively review content such as web pages, videos, and photos with high page views.
3. Spot-check content based on keywords, content searches, or related user accounts. For example, try entering keywords related to inappropriate content into your own search engine and check the results. You can also search on Google.com.hk using the "site:example.com keyword" parameter (replace "example.com" with your own URL and "keyword" with a specific word or phrase).
4. Create editorial rules and implement moderator review in your comments, forums, and guest books.
Hope these tips are helpful. You can also read related information and advice in a recent post from our Search Quality team on the Webmaster Central Blog (in English). If you have any other ideas, or if you've already taken similar action with user-generated content on your site, feel free to leave a comment below and share your experience