Website optimization is to give our website a higher weight and more visits. Thereby increasing the visibility of our website and promoting our website's products and services. So the traffic of the website, that is, the number of user visits, is very important. Only if more users visit and browse our website can we achieve our goal of promoting our website. This requires us to ensure the quality and viewing of the website. Otherwise, there will only be a high bounce rate. Not to mention the goal of letting them promote expansion to bring in more new users. Therefore, the website must improve the user's stickiness to the website. Only in this way can people become more dependent on your website, thereby continuously increasing the traffic and weight of the website. So how can website optimization be done to increase customer dependence and stickiness on the website?
When we usually optimize websites, we often only pay attention to the content and external links of the website. This will increase the weight of the website and attract more traffic. If we ignore the construction of the website itself, the result of this is often that even if many users come to our website, it will not have any effect and will only result in a high bounce rate. A moment comes, and then a moment leaves. That is to say, it cannot achieve the purpose of publicity, let alone the goal of influencing people around and bringing in more users. On the contrary, it will have a very bad impression on our website. Therefore, when we do website optimization, we should not only pay attention to the external links and website content of the website, but also pay attention to the quality of the website and make the website attractive and sticky. In this way, you will naturally get more visits from users, and the purpose of publicity and promotion can be achieved easily. Let’s start by introducing to you how website optimization can improve the stickiness of website users.
1. The design of the website must have unique characteristics. Facing all kinds of Internet websites on the Internet today, our Internet users are gradually becoming very familiar with these websites. If it goes on for a long time, goodness and beauty fatigue will naturally occur. If our website is still conservative and unchanged. Then naturally you will not be favored and liked by people. What should we do? What we need to do at this time is to design our website to be different and have its own special features, so that it will naturally attract people's attention. Increase people's reliance and love for the website. Secondly, our website must also be functionally innovative. Innovation is the final choice. Being conservative will only lead to being slowly forgotten and faded. Make your website unique and novel, so that people will never forget it and make people’s eyes light up when they see it. Naturally, the bounce rate will be greatly reduced, and people will be curious and take a look at your website seriously. Website, let users stay on your website without knowing it. This will naturally increase the stickiness of website users.
2. Website content must be fresh. People like new things, so that they can satisfy their curiosity. So what we have to do is to update our website with new content every day. Otherwise, the website will become like a pool of stagnant water, lifeless. Just imagine that what people see when they come to your website are commonplaces that they can often see elsewhere. So what's the point? Who would want to stay on your website? Ask the canal how clear it is, because there is a source of living water. Therefore, we continue to update content every day, so that our website will always be fresh. Every time people see your website, they can always find something new and fresh, so they will naturally be willing to spend more time on your website. What you need to do here is to update fresh things on time every day. The updated content does not need to be too much, but it must be regular. In the long run, your website will be like living water, full of vitality. Users no longer feel stiff and unfamiliar here. In this way, you will spend time on your website without realizing it.
3. The website must be free and interactive. When we build a website, we must ensure that the service is free, especially in China, this is more in line with our national conditions. People like to find anything we want to know on the Internet. People tend to avoid that kind of paid service. People's feeling is that the Internet itself is a convenient and fast thing. If people can find what they need elsewhere without paying, then why spend time and money on yours. Therefore, paid service websites are generally not feasible. Also, the website must be lively, that is, there must be space and place for interaction and communication with users. This will be more in line with people's habits and make the website more dynamic. If this continues, users of the website will be more willing to visit, and the stickiness of the website will be stronger. This article comes from Tea Home http://www.teahome.com.cn/ , and the copyright belongs to Tea Home. Tea House welcomes reprinting. Please indicate the source and keep the link. Thank you for your cooperation.