In the previous article "How to improve the user experience of medical websites", I focused on the basics of how to improve the user experience of medical websites from several aspects such as URL selection, website access speed, and website design. So in this article We will continue this topic and focus on analyzing the website layout, website content and other aspects.
1. The layout of the homepage of the website should be instructive and reflect clarity.
Most of the target users of medical websites enter the website with questions, which requires the website's navigation settings to be clear and guiding. It is best to reach the final page within three clicks of the directory structure, so that users can reach the final page in the shortest time. Find the information you want within the page. The page hierarchy is focused, the priorities are clear, and the pictures and texts are included. The information that the target customers are most interested in and the most marketing is placed in the most important position. For example, let’s analyze the site Changsha Fangtai Liver Disease Hospital that I have focused on. The navigation bar of this site mainly places information on key columns of the site such as hospital overview, special therapies, liver disease experts, and diagnostic and treatment equipment, making it convenient for users to click to view relevant information. The left side of the first screen places real-time updated online consultation questions and answers, and common questions. Questions about liver disease will be updated in real time here. On the one hand, it can strengthen communication with users and improve user experience. On the other hand, it can attract Baidu spiders to crawl the page. The middle position of the first screen focuses on the hospital's latest activity information and promotional information on authoritative liver disease treatments. The content is compactly arranged, and the packaging of the hospital, treatments, and experts are all presented one by one, and both authority and marketing are revealed. While enhancing users' trust in the hospital, it can also improve the user's conversion rate to a certain extent. A slideshow and convenient service function buttons are placed on the right side of the page. The slideshow with pictures and texts improves users' fatigue in browsing text, and the convenient and quick service channel facilitates users to search for relevant information and effectively improves users' search efficiency.
2. Website content should be as original as possible
The content of the medical website should be as original as possible to ensure the readability of the content. The setting of the title should be consistent with the user's search habits. Question-and-answer titles are more likely to be accepted by users. Of course, original content is also more popular with search engines. In order to improve the user experience of the article, you can use suitable pictures or relevant information recommendations to enrich the content of the entire article, thereby improving the reading value of a single article and allowing users to return satisfied and trust the site. feel.
3. The interaction between the website and users should be diversified
One of the most important aspects of improving user experience for a medical website is to strengthen interaction with users. How to diversify the forms of interaction between the website and users? This requires webmasters to constantly summarize new experiences in practice and continuously study users. According to the access habits and potential needs, we can choose the most suitable and effective interaction method. Currently, medical websites still attach great importance to interaction with users, which has also made online appointments and online registrations gradually flourish. Regarding the specific interactions, Form? Let me analyze it with Changsha Fangtai Liver Disease Hospital, a website that I am familiar with. This website implements online Q&A with business experts (online appointment), QQ online consultation, telephone consultation (telephone appointment), and online consultation (ask Q&A). ) and other diversified forms of timely communication with users. If users have any questions, they can communicate with liver disease experts in real time by just clicking on the consultation icon. Of course, the needs can also be easily completed through QQ, phone, etc. Of course, this is just a small example. Currently, many medical websites have achieved this, but webmasters cannot stand still and must constantly discover new ideas and new forms of interaction to improve user experience.
How to improve the user experience of medical websites? This is also a problem that webmasters have been constantly studying. Since the current visiting users have different age levels, knowledge levels, etc., it has also increased the difficulty of improving the user experience. This also provides webmasters with greater challenges. They must sum up experience while continuously operating the site, constantly expand new user experience methods, discover more new methods that are closer to the target audience experience, and improve the substantive conversion rate of the page.
The above are my personal thoughts on how to improve the user experience of medical websites. I hope everyone can give more opinions, learn together, and make progress together. I believe that as long as we pay attention to methods and truly start from the perspective of the target audience, we will definitely be able to find better solutions. There are many better ways to improve user experience, let’s work together. This article is contributed by the webmaster of ( http://www.ft120.com/ )!
The personal space of the author Lai Ze Lao. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.