1. Website content construction
Content is king, this statement is familiar to SEO practitioners.
But what exactly is "content is king"? In fact, success is not achieved by being able to generate content. For the current network, content is clearly surplus rather than scarce. "Content is king" actually means providing the most appropriate content to as many people as possible, especially original content. This is not only a guarantee of website quality, but also one of the difficulties in SEO.
(1) Clarify the theme and goals of the website. Theme is the core expression of a website, and all content will be developed accordingly. The goal is the direction a website strives for. Only when the theme and goals are clear can the content construction of the website be based on.
(2) Carry out content planning based on the actual situation of the website. It’s no secret that search engines favor original content. But for most small websites, there is really no strength and no need to invest too much in this area. Therefore, originality and uniqueness must be reflected through services. Use one or two sentences to briefly describe the services exclusively provided by the website, such as discount activities, purchase and gift activities, etc. In short, it is a unique proposition that competitors do not have. In addition, if it is an e-commerce website, it is also a good choice to add user comment functions to the website. This not only mobilizes the enthusiasm of users, but also brings absolute originality to the website.
content.
(3) Page writing. After determining the content, when writing specifically, pay attention to standing in the user's position as much as possible, and explaining the advantages of the products or services provided by the website around the theme. At the same time, try to provide more peripheral information or links to authoritative websites related to the product or service. The text you write should be natural and smooth. There is no need to pile up keywords, but keywords can appear at the beginning of the text. Once the text is complete, you can add a summary at the top of the page, which actually has nothing to do with search engines, but can help users confirm whether they have entered the correct page.
2. Website structure optimization
Website structure is the basic thing of a website, and adjusting and optimizing the website structure is also the basis for SEO. Generally speaking, the purpose of optimizing the website structure is: first, to improve user experience, thereby increasing website clicks; second, to facilitate search engines to include the website, thereby improving rankings. A good website structure should comprehensively consider the following factors:
(1) Physical structure and logical structure of the website. The physical structure of the website is the structure determined by the actual directory and file storage location of the website. For small websites with fewer files, choose a flat structure, which is more convenient to maintain. The tree structure has clear logic and is suitable for large and medium-sized websites. The logical structure of a website refers to the structure diagram formed by organizing various pages through the internal links of the website. The organization of the logical structure should be consistent with the physical structure of the website, and different channel columns and content pages should be connected in series through good website navigation and internal links to form a network with clear layers, uniform density, and moderate depth. I personally found an industry website called Dongou Pump Valve Network in Chinese, and found that the structure of its website files was very good.
(2) Navigation settings. Try to use HTML text navigation and avoid using images, Flash, etc. as navigation. Because for users, there is no essential difference in the effects of the above navigation methods, but for search engine crawlers, text links are undoubtedly the easiest links to identify and crawl.
(3) Internal link settings. Under normal circumstances, the internal links of the website follow this principle: the homepage links downwards to all first-level category homepages; the first-level category homepage links horizontally to other same-level category homepages, links upwards back to the homepage, and links downwards to the second-level category homepages or content pages. ; All content pages link upwards back to the homepage and category homepage, and link horizontally to other content pages of the category they belong to. At this time, the homepage of the website has the highest weight, followed by the homepages of categories at all levels, and finally the content pages. If some content pages are particularly important to the website, you can improve their weight and ranking by establishing links for them on the homepage.
(4) Creation of site map. Sitemap is a file used to present the pages contained in the website. It is divided into HTML sitemap and xml sitemap, and the two are usually used in combination. Among them, the HTML site map is presented to users, and they can find the pages they need by browsing. The XML sitemap is a list of URLs for search engines to track. After creating the XML sitemap, you should actively hand it over to the search engine. In this way, whenever a new page is added to the website, you only need to refresh the XML sitemap, and the search engine can index them, saving a lot of time.
3. Optimization of page elements
The optimization of page elements not only helps search engines identify and crawl web pages, but also helps users better understand the services and products provided by the website. The following is the homepage of the first website returned by the author using Google to search for SEO.
Source code (excerpt):
First of all, you can see that the HTML code of this website has passed W3C certification. Secondly, the Title tag, whose text is displayed in the upper left corner of the browsing window, is used to inform the user of the name and theme of the website. Research has found that when the user's search terms match the text in the Title tag, a high click-through rate can be achieved. The text of the Title tag generally does not exceed 75 English characters. Next, the KeyWord tag, the keyword submitted to the search engine, usually cannot exceed 7 words. In the above example, Keyword only contains the word SEO. It can be seen that the ranking of the website is not obtained by stacking keywords. Of course, to be on the safe side, it is better to choose about 3 keywords. The Description tag that does not appear in the above source code is also one of the important page elements, and its form is as follows:
< meta name = “description” > content = “Web page description text” >
The web page description text can contain up to 155 characters, and 2~3 keywords can be used to write a complete sentence to describe the web page content.
4. Search engine friendliness
From the perspective of search engines, in addition to the above points, a high-quality website must also be search engine friendly, that is, try to avoid pages that cannot be recognized and crawled by search engines. For example, Flash navigation, dynamic URL, jump page, frame structure, etc.
In addition, the external links of the website are an important factor affecting the PR value of a website. Generally, the external links of a new website initially start from friendly links and exchange links. Okay, I’ve written it here for everyone. I hope it will be helpful to you. The source of the article is Dongou Pump and Valve Network http://www.dopv.cn. Please retain the copyright link for reprinting.
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