At present, e-commerce is sweeping across all major industries. Not only are emerging industries joining this war without gunpowder, but more traditional industries are also making inroads. Therefore, the author also recently used an online mall called Suixinba as an example to share his optimization strategies for the mall website.
Website building strategy
Suixin Yinba Mall uses Taoli Taowai Station launched by Alibaba. I didn't know much about it at the beginning. Since it was decided by the company, there was not much preliminary research. But that's exactly what happened, and now I discovered that plug-ins are actually called to implement the front-end page and related functions. Most webmasters may not have experienced this, so they don't understand it very well. The author does not want to introduce more, but can only warn webmaster friends that if it is not absolutely necessary, do not use Tao Li Tao Wai, which is very detrimental to optimization, user experience, and art.
However, the advantage is that the cost of building a website is relatively low, and it integrates the payment system and management system. Generally, the asking price of a formal enterprise should be around 5,000 yuan.
Optimization strategy
The optimization strategy is mainly to research the content and keywords of the website, and to optimize the content and external anchor text of the site from the perspective of being beneficial to search engine inclusion. It can be mainly divided into the following aspects:
1. Framework optimization
The front page design uses CSS+DIV, which everyone is familiar with; reasonable use of JS and Flash must be controlled under the premise of allowing loading speed and content collection; the website structure is mainly a flat structure + tree structure, which is reasonable Reduce the level of the website, while allowing reasonable layout of website content and weight transfer.
2. Domain name optimization
Domain name optimization mainly focuses on domain name rewriting and pseudo-static processing. Especially when optimizing for Google, the domain name must be pseudo-static, and it is best to include keywords in the domain name. Baidu's requirements are relatively simple, but they also emphasize the dynamic parameters of the domain name (no more than 3) and the length of the domain name. .
3. Content optimization
Content is the basis for ranking and SEO. Baidu pays special attention to the content of the website. Content optimization mainly focuses on tag optimization. Here I would like to emphasize one of my own experiences with meta tags: the title must contain keywords, and at the same time, the density and rationality (readability) of the appearance must be ensured. Keywords are better than no keywords. That's all. Description is more important. This importance is mainly for the click-through rate. A good description, even if it is not ranked first, may get more clicks than the first one.
To optimize tags, the next step is to set the anchor text and solve the problem of page similarity. There are many operating methods in this area. You can find many by searching online. You can just choose the one that suits you.
The optimization of article page content is a cliché. Keywords, appearance positions, density, and emphasis settings are basically the methods for optimizing article page content.
4. Server aspect
Most SEOers know little about servers (the author is one of them), but servers are important to all aspects of the website, including the server's operating system, support functions, and settings. These aspects will affect SEO. some specific settings. For example, the prerequisite for pseudo-static domain names is that the server must support the rewrite function.
Robots, sitemaps, 404 pages, 301, 302, and website logs are all closely related to the server, so everyone must have a basic understanding of the server to implement specific aspects of SEO operations. Basically, the codes involved are different codes selected according to the different server operating systems. However, the codes are all hard-coded and there is not much difficulty. You can find out by searching online.
5. Off-site link building
External links are an important part of ranking, especially for Google rankings, external links are even more crucial. For external links, they are mainly divided into forum external links, Q&A platform external links, blog external links, SNS external links, information platforms, B2B platforms, bookmarks, favorites, etc. In terms of external links, it is more necessary to match different resources. For analysis, the main thing is the inclusion rate. This is something that most SEOers will not care about, but it is very important. By judging the inclusion rate, we can better grasp the number of included external links and the timeliness of external links, and avoid the disproportionate number of external links released every day and included.
What needs to be emphasized here is that for Weibo and Sosouwen, what I know so far are all JS, and they cannot be counted as doing external links. It boils down to a resource for promotion, and is a very good resource for promotion and brand building.
campaign strategy
For a good mall, in addition to optimization and user experience, the form and development of activities are also top priorities. A good activity can better promote promotion and conversion rate, and also be more attractive to consumers.
For Suixinba http://www.sxy8.cn , due to the lack of popularity and effective network resources, the author is planning to use joint activities. Based on the personalized customized features of the product, we will cooperate with some travel websites to provide some good, Free event prizes can better achieve the communication effect of "borrowing the east wind".
marketing strategy
The quality of a mall is mainly reflected in marketing. An important direction of marketing is the analysis of data and the reasonable use of marketing methods, including Weibo marketing, IM marketing, EDM marketing, online alliances, PPC, and the recently launched APP marketing. They are all very good methods, choose one or several methods that suit you. That's it. Remember that all marketing effects must be organized and analyzed in terms of data, otherwise you will never be able to find the pros and cons of marketing.
Finally, I would like to give a suggestion to most webmasters through my work experience: e-commerce requires more than just a website, and it does not only require professional talents who can only do one aspect. It also requires better integration of all aspects. Propose effective solutions; be able to continuously accumulate and learn products (Internet), analyze and utilize them; innovation after plagiarism is the way to go, otherwise you will always be just a follower.
(Editor in charge: momo) The personal space of the author Xiaoyaoqiu