I wrote an article for you earlier, "The Way Out for Small and Medium-sized Enterprise Websites: SEO is the Best Choice." It mainly talks about how SEO can create a way out for small and medium-sized enterprises in terms of increasing revenue and reducing expenditure, but how to create a way out in details remains. There is no specific talk. Today I will talk to you about how small and medium-sized enterprises can use SEO to make profits. If you are a manager of a small and medium-sized enterprise, you may wish to take a serious look. If you are a website optimization and promotion personnel of a small and medium-sized enterprise. , you might as well take a serious look, maybe what I said makes some sense.
1. Should small business websites rely on outsourcing for optimization or hire people to do full-time optimization of company websites?
Many small companies are at a loss when optimizing. Some company leaders even know little about optimization and have no intention of optimizing and promoting their websites. Even if some business leaders are forward-thinking and know a lot about the role of SEO, it is still difficult to judge whether website optimization should be outsourced or hired.
Small businesses have difficulties as well as advantages. In fact, for me personally, I suggest that small businesses should not use outsourcing. First, outsourcing is definitely more expensive, and they may not be able to afford the expensive telephone charges in the short term; second, outsourcing may be effective in the short term, but after an agreed deadline, The loss will be severe, because many outsourced optimization companies adopt a mass distribution method. The early effect is obvious, but the effect will drop significantly after the optimization is stopped. I think that if a small business wants to bring huge profits through the Internet, it is very necessary to have several SEO specialists, because this is very helpful for the long-term development of the website, and it is also significantly helpful for maximizing the company's profits. . Of course, not all companies have such forward-looking awareness. Many people want to avoid trouble, and they don’t want to hire SEO optimization personnel. In this case, my suggestion is to find a personal webmaster to optimize, but this method also has risks. If you find an individual webmaster who is very capable, it’s okay, but if you’re not very capable, you may not see results for a long time.
2. How can small business websites make full use of SEO to gain profits?
In fact, everyone knows that SEO is a very simple form of promotion. It may not have much effect in a short period of time, but once it is used well and has results, SEO will bring a steady stream of money to the enterprise.
A. In the early stage of SEO, we need to slowly establish our own brand. Here we need to pay attention to optimizing our own brand keywords. At the beginning, few people will know our website, so a brand is very important, because we want customers who have been here to remember our website and impress them deeply. Brand keywords must be distinctive, easy to remember, and have a certain meaning. For example, Baidu is named after "Looking for others in the crowd, thousands of Baidu", and hao123 is homophonic to "Hao 123".
B. In the middle stage of SEO, the keywords set by the website generally have good rankings. At this time, we must pay attention to the optimization of long-tail keywords, especially the long-tail keyword question sentences that are easy for customers to use, because these long-tail keywords Keywords are what customers need most, so they are most likely to be converted into formal customers. A long-tail keyword can basically be expanded to more than a dozen or twenty keywords. Use these twenty-some keywords to optimize the main long-tail keyword. In this way, I think the long-tail keyword ranking of the website will definitely be very good. good.
C. In the later stage of SEO, the ranking is basically on the homepage, and the website traffic has stabilized. At this time, we need to make breakthroughs in two aspects: first, traffic; second, conversion rate. A good SEO can not only do rankings, but also traffic. If a well-ranked website does not have corresponding traffic, then the website can be said to have failed in optimization. To increase traffic, we must open up new paths. Long-tail keywords are still what we must insist on, and we must break through more guiding links, such as using some soft articles to guide, using mass emails to guide, etc. In addition, when it comes to conversion rate, we need to pay more attention to guidance in the article. The more we allow customers to browse for one minute, the greater our chance of success. In addition, we also need to spend some effort on the layout, and try our best to recommend to customers that they may be interested. There are also articles introducing our products and services.
Okay, that’s it for today’s article. Maybe because of my own knowledge and perspective, there are still many things I haven’t explained clearly. I hope you can forgive me.
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