According to data, there were about 600 million registered QQ users in China in 2011, with about 180 million active users. In other words, QQ is unknown to Chinese netizens. Almost every netizen has one account, and some even have multiple accounts. Such a huge market is a battleground for military strategists. So how to do promotion and marketing in QQ groups? I would like to share my opinions with you here. .
1. If you are the group leader
If you are the group leader, this is easier to handle. Of course, your group is the largest. But things are not as good as expected. You have to find the right group members to promote what you want to promote. For example, if you want to promote a weight loss product, then first of all, the name of your group must be related to weight loss, and you cannot just name it casually. Then there are the group announcements and the group introduction. These two are good places. You can advertise your weight loss products in these two places. If you have a website or a physical store, you can also write the website address or physical store address on it, including your personal contact information. Such a group about promoting weight loss products has been established. What should I do after it’s built? Of course, it's to bring people in. Recruiting people is not just about random people. Recruiting people must be purposeful. So how can we be purposeful? You can go to some websites or forums that sell weight loss products, and you will find your target audience. When the number of members in your group gradually increases, what you have to do is to find ways to retain these members, because some members just enter your group with a trying mentality at the beginning. Once they find out that this group is suitable for them, If he has no use, he will quit. At this time, you can post some posts in the group forum. The content of the posts is of course about weight loss and the products you want to promote. If the content of the post is good, many group members will definitely read it and there will definitely be comments after reading it. The important thing to note is to respond to comments in a timely manner so that you can maintain interaction with group members. The last thing I want to say is that if someone in the group asks a question about weight loss, you must take the initiative to answer it, so that the other person feels that you can help him, so that he will remember you and become dependent on you, and you must select a few suitable managers. Members will work with you to jointly manage and operate this group. When you are more familiar with each other, you can promote your weight loss products in a timely manner. After selling it, you can also use it with other promotional methods. For example, if someone purchases from you for a long time, you can give them a membership price, etc. I just gave a simple example here, and the promotion of other products is similar to this.
2. If you are a group member
Group members do not have as much power as the group owner. They cannot change the group name, nor can they write anything about their own products in advertisements within the group and in the group profile. So how do you promote your own products? First of all, you can change your group business card to be related to the product you want to promote, then you can leave your contact information in the phone and email columns, and then write some introduction about your product in the notes, so as to Advertise your own products. After all these tasks are done, the work is not over because there are too many people in the group. Who will notice you? At this time, you can set your QQ status to "Q me" status, so that your ranking in the group will rise to the first place. Of course, there is one disadvantage of this, that is, as long as there is news on your QQ, it will will pop up automatically. After doing this, everything else will be similar to the above. For example, if someone in the group asks a question, you should take the initiative to answer as long as you can answer it. This will allow others to remember you and have a good image of you. After hanging out in the group for a while and understanding the temperament of the group leader, you can try posting in the group forum. Of course, it would be even better if you can get to know the group leader and become an administrator. Another point that is also popular nowadays is to use pictures to promote in groups. This promotion method can be comparable to viral marketing. You can make a GIF image related to your product. Of course it cannot be a pure advertisement. It should be an interesting image that can subtly integrate your product into it. Write your website address or URL in the lower right corner of the image. Contact information, then send it to the group, and the rest is waiting for others to contact you.
The above is my opinion on QQ group promotion and marketing. Please give me some advice if I am not good at writing.
This article was published by Li Hao, editor of Integrated Kitchen and Bathroom Network ( http://www.jccw001.com/ ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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