A letter to Changsha Beida Jade Bird/Changsha Beida Jade Bird Feixun/Changsha Feixun.
How to promote school websites and training institution websites?
Changsha Beida Jade Bird Changsha Feixun Beida Jade Bird Changsha Changsha Beida Jade Bird Feixun Changsha Software Engineer Changsha Software Engineer Training Changsha Beida Jade Bird Tuition Fee
Dear leaders of Changsha Beida Jade Bird Feixun Authorization Center:
I have no other intention in writing this letter today, just to fulfill an unfulfilled wish of mine. Now I will discuss how to promote the school website and training institution website for your center.
There are more and more training schools and institutions in Changsha, and using websites to attract students has become an indispensable way for these institutions. As a result, an advertising war that has shifted from outdoor media to the Internet has intensified.
Large-scale training institutions (such as Changsha Beida Jade Bird) rely on their abundant financial advantages and strength to spread online advertising on a large scale, and various portal information stations such as Baidu, Google, and Talent Network. The numb competition not only failed to bring significant results, but also caused the annual online promotion expenses to increase day by day.
Should schools and training institutions conduct online promotion? How to promote it?
There is only one answer, yes!
Compared with outdoor media advertising, online promotion has an absolute advantage in price. A TV advertisement may cost millions a month, while online promotion may not cost so much in a year. Both methods of promotion have the same effect: increasing the reputation of the institution and allowing more students to study at the school or training institution.
How to build a training institution website?
1. Website aesthetics
The website is like the image of a company. When you see a garbage dump, even if it is a Fortune 500 company, it has to make you have some doubts. Especially for first-time visitors, a website is the first impression of a company in the eyes of customers. A beautiful and warm website can often be favored by customers. It is recommended that schools and training institutions use light colors as the main color for their websites. .
2. The professionalism of the website
Education is a specific industry, and the word "professional" is the top priority of this industry, professional teaching staff, professional tutorials, professional spirit, etc. The same is true when it is extended to the website, with things and people, so we must firmly grasp this point when building the school website and adding information. School website construction must have three characteristics: organization, conciseness, and professionalism.
3. Comprehensiveness of the website
It can be said that more than 90% of the visitors to the websites of schools and training institutions are students or people who are interested in training projects. A comprehensive service can provide these visitors with good help. It is recommended that the website have the following functions: online consultation system, address inquiry, and professional online tutors. Allow potential students to first consult with professional teachers through the online consultation system, then have further communication with schools or institutions, and then accept the guidance of professional teachers to come to school in reality. Of course, in current Changsha training institutions, more than 90% of online tutors are not "dedicated". It is not that they are unprofessional, but there is a common problem: online consultants simply cannot get what they want to know through this consultation platform. Usually after asking for a few words, the other party repeatedly asks to come directly to the school or institution for consultation. In this case, can it still be called online consultation? Let’s just call it a “money reminder system”. The school was so "responsible" that they were not aware of such a drawback.
So how should school websites and training institution websites be promoted?
Here I provide a relatively perfect strategy for your reference.
1. Baidu and Google promotions continue as usual, but some long-tail keywords and some less competitive keywords can be reduced to facilitate the next SEO work.
Why continue to use these promotions? Because these promotions are effective very quickly. You can submit keywords within a day. Although the cost is high, you can see the results quickly. However, you have to filter keywords. Those words with fierce competition can Reserved because these words do not meet the conditions for later optimization or are difficult to perform manual optimization.
2. Timely update of website information and add more professional information
Schools and training institutions must have professional website editors to update and add website materials. It is recommended that 7-15 articles be added and modified every day. Among them, they must know how to use soft articles for hype and promotion. Professional materials can not only enhance The image of the hospital in the eyes of patients can also increase the chance of inclusion on the website.
3. Highly efficient optimization team
Here I suggest that the school hire some professional website optimization personnel to optimize the website full-time. But you need to be clear about the professionalism of the people you hire. Don’t think that just being able to post on the forum is called SEO.
4. Utilization of network resources
When a website with a high weight has been formed, learn to take advantage of it. In fact, through the equal exchange of some resources, you can obtain many valuable portal website image text advertisements, text links, etc. Through your negotiation, many sites can actually achieve advertising effects without spending any money. Of course, this depends on your eloquence and means.
Remember one thing! Frequent revisions of the website are the most taboo in website promotion work. Although constant revisions can continuously improve the functions and effects of the website, this will be the biggest blow to the optimization work. It is harmful but not beneficial to the natural weight and ranking of the website on the Internet. As far as the Changsha school website is concerned, it is updated about once a year. It looks good on the surface, but it is the school that does not realize this. In fact, many school website revisions were not initiated by the leaders. Most of them were proposed by the "worms" in the school. In order to obtain kickbacks, people constantly pointed out various "problems" in the website to the school, and then persuaded the school to revise the website. Submit your website to XXX Network Company for revision, and get generous rebates from XXX Network Company.
5. Comprehensive Internet Marketing
This is the most obvious part of online promotion. Use forums, blogs, post bars, emails, QQ groups, etc. for publicity work, and use some paid and free promotion software for publicity and follow-up from time to time, so as to achieve a certain promotion effect. The better software used are: Business Express, Blog Elf and more.
Source of article: Changsha Internet Company www.0731w.com
Author of the article: Wu Sijian Contact information: QQ 745075929 Tel 13786187400
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