I have been working on local websites for some time, and my overall feeling is that promotion requires skills and specific methods. Although we encountered many difficulties at the beginning, we need to identify the reasons one by one and prescribe the right medicine. Today I will share with you my ideas for setting up a local station, hoping it will be helpful to everyone.
Local websites have their own obvious characteristics. They contain a wider range of information and are aimed at local target users. Therefore, when promoting, you cannot focus on the target keywords, but you must find a breakthrough point to let them Everyone knows that a website like yours exists, so that it can drive the development of other aspects of the website. My idea is to dig out the latest local news, draw everyone’s attention to it, and then promote other aspects. Let’s talk to you in detail about how to do it from several aspects.
Portal channel: Portal channel is a good way to get news. For example, you can open Sina, and it will automatically match the latest hot spots and news in your province based on your IP address, so we can process these news and hot spots. , preferably with reasonable illustrations and placed on our website. Although the news on the portal website is viewed by a large number of users, it does not mean that all your local users have read these hot topics. If you can dig out a large amount of the latest information, you will be one step ahead and slowly there will be loyal local users. to get information.
Pay attention to TV: Nowadays, many people, especially young people, like to go online. They have slowly transformed from TV life to online life. Our website needs certain content to attract users, and local TV is one of the best sources. But there are tricks here. It’s best not to process news. What hot events should be processed? For example, the people’s livelihood news run by our local TV station should be our focus, because these things are related to users and can attract them. In discussions, people are most concerned about things around them, so what I do is watch TV if others don’t, and pay attention to people’s livelihood that others don’t care about.
Dig newspapers: The circulation of newspapers is now far less than it used to be. With the development of the Internet, the circulation of many newspapers will be affected. But there are still many things in newspapers worth exploring, not just news, but there are also some sections and content that users like that are worth learning from. In addition, local newspapers have accumulated a lot of local news publishing experience, and their selection of materials is something we should learn from. Some newspapers will cover a wider range, but I will always only focus on the local part for in-depth digging and processing, because I always feel that since it is a local station, it should focus on local news hot spots and strive to achieve information The largest and most complete quantity. If you want to pay attention to external news, then your time and energy are obviously not enough.
User publishing: In addition to the aspects mentioned above, there is also the integration of forums into the website to provide users with opportunities to communicate freely. These users will also publish some hot news events, but the most important thing is to allow users to communicate with each other. Create a connection, which will create stickiness to the website. Word-of-mouth dissemination of local websites is very important. Although the population is limited, the chances of really doing it well are very high. If you have any needs or difficulties, you can go directly to your local website to find the answer, then you will succeed. . Furthermore, this is also a platform that allows many local friends who like the Internet to get to know each other. This is also a very important aspect of local websites.
Holding events: There are many ways to hold events, they can be party types or charity events. For the former, it is best to create a special topic for each gathering, and then record the details of the event from beginning to end, and try to intersperse videos and pictures to attract others' attention; and for public welfare activities, such as educational student aid You can visit nursing homes or help clean the community. It is best to wear uniform clothing with your website's LOGO and URL printed on it. Although these activities themselves are small, they are of great significance, and the promotion of the website is also very important. Such activities are conducive to the spread of word-of-mouth of the website. At the same time, these can also be processed into content and put on the website.
At this point, I have summarized how to obtain the "materials" of local websites. With these materials, a solid foundation for the content will be laid. When a user comes to your website, he will find that there is something to do and something to see. You will fall in love with it subtly, and at the same time it will influence people around you to pay attention to our site. Of course, in addition to the points mentioned above, there are many aspects worth taking advantage of. In fact, there is not a lot of content on local websites, so if we take into account everything during operation, time and energy will not be allowed at all, so we A breakthrough must be made from one point.
Okay, that’s it for this article. I will continue to share my experience in operating local websites in future articles. If you have any ideas, please feel free to communicate with me. This article comes from: Quzhou Talent Network, URL: http://www.0570. cn/ , reprinting is also welcome, please keep the link for reprinting, thank you!
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