Today, I saw a well-written article on our SEO Drinking Post, so I posted this article here to share it with everyone for learning and communication. When many webmasters build a website, they first need to build the overall internal link structure according to the ideas before building the website, and then try to add modules to the website according to SEO ideas. For example, adding a related content module to the content page of the website is a common approach that everyone takes. Allow all pages to redirect to as many pages as possible, which is very good for internal link layout. Secondly, try to streamline the hierarchical structure of the website. The fewer levels, the clearer the website structure will be for users and search engines, and the user experience is likely to be improved.
At the beginning of building a website, you need to consider the level and structure of the website. Each section or level of the website cannot be separated. It is best to be able to go from page A to page B, and page B can return to the homepage. Such a hierarchical structure , the final structure is that the website structure is very clear.
Before building a website, you should use a method in your mind to remove the skin of the website. If you can't build a skeleton diagram of the website in your mind, you can try to draw it on paper. This skeleton diagram is the simple internal link structure of the website. layout. However, many times when building a website, the website building program we use has already set up a structure for us, such as the system of Dreamweaver. At this time, do not use it directly. It is best to streamline it, remove some unnecessary columns, and then add some of your own things. It is best to adopt a structure that is conducive to optimization.
I think that in addition to the initial content layout, the most important internal link layout method is to do it during the website content construction, because the layout at this time is highly operable and flexible. When building content, you must pay attention to the following small aspects: keyword anchor text links, keyword relevance links, picture links, etc.
The internal links of a website are like a person's meridians. If there is a problem with any of the meridians of a person, the person will have problems. If there is a problem with the internal links of the website, the same will definitely happen to the website. This is why many people mention checking the website for dead links. Human meridians continuously transfer blood nutrients needed for human health. This principle also applies to the internal links of the website. The healthy growth of our website requires these internal links to continuously absorb the energy from the external links and then supply it to various parts of the website. Corners, let every web page have weight and exist healthily. If the internal links are disordered, the nutrition that was originally intended to be passed to the "heart" (usually the home page) will be passed to other "internal organs". The "heart" may gradually shrink due to insufficient energy supply, and other "internal organs" may become deformed due to overnutrition. The internal link layout of the website requires us to follow the steps step by step and implement it very rigorously.
Through the better setting of internal and external links of the website, from the perspective of optimization or online marketing, on the one hand, the overall weight of the website can be improved, and on the other hand, the amount of information on the website can generally be increased. The weight of the website is improved on two levels.
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