It is said that "internal links are king and external links are emperor", but as a network optimization operation, how to build huge internal links? My personal experience is to learn and imitate. For a long time, the author has developed a long-term The habit of browsing portal websites, such as NetEase, Sina, Sohu, and by the way, Tencent does not count. It is said that before SEO appeared, the world was in chaos. During this period, there was a dot-com bubble, which continued to impact the Internet world. At this time, in order to effectively improve website data, product managers of news portals set up a large number of introductory columns on pages at all levels, mainly in the form of article lists. As we all know, the specific ones are titles and links. Maybe some webmasters will understand after seeing the word link. Yes, this is the prototype of internal linking, but there was no such term as internal linking at that time.
With the development of the Internet industry, the ranking rules of search links by major search engines have become more systematic and standardized, and the concepts of network optimization and operation have gradually become clearer. During this period, I noticed the importance of internal links. It can be said that the optimization rules of search engines, especially Baidu, should be based on the analysis of portal websites. After all, portal websites are the true pioneers leading the development of the industry. .
So, how to build the internal link of the portal website?
1. Internal link construction starts from the content page. The content page here, for the portal, is the news page. We might as well open a news page on Sina.com. First of all, the navigation area is the frontmost internal link. Secondly, the news recommendation guide column on the right side and the bottom of the news page is a huge internal link system. In addition, don’t ignore the links in the news content, especially keyword links, which are also internal links. However, I am personally disgusted with the in-text link format of Sina. In the past few years, it was a link to a blog, and in the past two years, it was a link to Weibo. What a scam, how many clicks can this attract? Hoho, off topic, off topic.
2. Combine column pages with special topics. For portal websites such as Sina, channel and column pages are very important. On the one hand, they can subdivide the website content into multiple categories, and on the other hand, they can make the website more in-depth. Most of the channel pages and column pages are more than 5 screens, which accommodate a large amount of information. The links to this information undoubtedly greatly increase the weight of the content page, and the content page in turn acts on the homepage and each channel page. The structure of the chain is now completed. At the same time, the website editor also conducts special reports on hot topics in a timely manner, and strengthens the construction of internal links for content related to hot topics. In this way, it is difficult not to occupy the forefront of search engines.
3. High update rate enhances the weight of the entire site. When a portal website has a certain high weight, in order to radiate the weight of the homepage to pages at all levels, not only the homepage must be set with relevant column keywords and links, but also strict editing standards must be formulated to increase the website update rate. Through constant updates, as many content pages as possible have the opportunity to appear on the homepage, channel pages and column pages to gain a certain weight. It is understood that the editors of each channel of Sina are divided into three types: morning shift editor, day shift editor, and evening shift editor. They are constantly rotated and update the content of the website over and over again. This is enough to support a huge internal link network of the portal website.
4. The construction of internal links should start from the planning period. When we understand the process of an online platform from planning and development to content update, SEO optimization, operation and promotion, etc., we will pay more and more attention to the planning work. Think about it, once we have done the above three steps of internal link construction in the website planning stage, and planned the page structure and content at all levels in detail, when the website is online, it will gain a certain weight through the huge internal link network. So I think that the most popular profession on the Internet right now is website product planning. For example, product managers are in short supply.
Through the above four steps of internal link construction, we basically solve the problems of page weight construction and user guidance conversion at all levels. I think this is also the essence of internal link being king. Through the sharing of this small article, I hope it can help those who Children's shoes that want to really improve the conversion rate. Finally, AD the website I am currently responsible for optimizing, 360 Media www.360chuanmei.com . This article was originally published by Hawke on the webmaster website. Please keep the above URL for reprinting, thank you.
Editor in charge: Chen Long Author 360 Media’s personal space