Some people are very concerned about website traffic, thinking that high traffic can explain and prove many things. Maybe the website can bring a lot of traffic at the beginning, but the traffic is very unstable, sometimes high and sometimes low. Why? Because these traffics are immediate, the website has very few repeat visitors. What does repeat visitors to a website mean? As one of the people in charge of the website, I would like to share some opinions with you, hoping to find the reasons and come up with solutions to make the website "alive".
1. How to make customers become repeat customers?
I personally feel that there is no upper limit to the importance of repeat customers to a website. If a website wants to develop in a profitable direction, it must pay attention to the issue of repeat customers. The information on the Internet is changing rapidly. When users come to a website, they usually search for certain keywords through a search engine. Maybe a certain piece of information on the website ranks well in the search engine at a certain moment, bringing in many potential customers. They come to the website, read the information they want to see, and then leave. 90% of users may not even remember what words they searched for or how they came to the website. After they leave, they will probably not come back again. Unless you can ensure that your website information ranking is good at all times.
So what can be done to get them to come back? Since they may not come on their own, we can only find ways to proactively contact them. Corporate websites can use some plug-in tools. When a user opens the website for a few seconds, some inquiry windows will automatically pop up. Whether the customer inquires depends on their wishes. Once the customer inquires, you can try to retain the customer's contact information, email or online Chat is the best way to facilitate future contact. Some platform websites can use some subscription methods. When a customer comes to the website and reads the information he needs, he also sees a message: If you need to know the latest news in a certain area in a timely manner, you can subscribe to us and we will send you a message in time. Information related to certain aspects will be sent to your mailbox. Waiting for words to obtain the user's email contact information, leaving contact information is the best way for us to proactively contact customers.
2. Satisfy customers’ needs so that they can come back again
When customers come to your website for the first time and see some content that makes them feel very useful, some of them will be happy to come again. Then we have to find ways to meet some of the needs of users so that they are willing to take the initiative. How to understand user needs? This requires market research. Through the data and results of market research, we can determine the basic needs of users and try to meet their needs. As for how to conduct market research, we are also actively exploring it, and webmasters with good methods are welcome to actively share.
In addition to passively investigating user needs, you can also establish your own website features or become a website brand. In the early stages of building your website, you need to understand or basically understand what you want to do. What industries and people are you building this website to serve? What kind of features do you want your website to have? What content and features will your website provide to users? Once you have your own ideas, you must work hard to make your website distinctive from other websites and memorable to users. They may have new needs because of your website, and this need is Only your website has it, so where will he go if he doesn't come here in the future?
This is a little bit of my experience since I started building a website. I hope I can share and communicate with you more and find more and better ways to make the website popular!
This article is compiled and published by the editor of the Equipment Manufacturing Network http://zhuangbei.gongchang.com/ . Please indicate the source when reprinting.
Thank you Xiaoxiao Yulu for your contribution