No matter what kind of website you are building, in the end, the real success and the website that can laugh at the end must have one characteristic: it can bring value to users and allow users to get real gains from here. These are the core and most essential competitiveness of the website. However, in the actual process of building a website, many webmasters are often blinded by short-term and quick money-making ideas. They do not consider or really pay attention to this principle and truth. Instead, they surround search engine spiders every day and think about it for the sake of search engines. I am trying to please the spiders and let the search engines take more care of my website, so as to gain traffic and earn quick profits. However, I am not really optimistic about this concept and method of building a website. Firstly, it is too hard, and secondly, I am too dependent on search. The engine may face "catastrophe" at any time. Thirdly, this kind of short-term profit is not as substantial as the long-term and substantial accumulation.
In my opinion, the way to make a website truly successful, to make it a tree that can bring you profits for a long time, and to ensure that this kind of profits can flow like a steady stream of water is to make the website a website that users like and enjoy. Support and firmly work with the website to advance and retreat with the site, so that old users can be used to bring and drive new users, allowing users to become the mainstay of the website's development, instead of relying too much or even purely on search engines. In this way, the website will be better in the development process In this way, you will not be too passive when encountering search engine adjustments. Therefore, relying on users to retain users is the key to long-term success. However, users are different from search engine spiders. How to retain users?
Strategy 1: Use real value to attract and retain users
In view of the user's psychology, the website needs to provide users with the "products" they need after the users come to the website through various means - that is, the content or functions of the website to satisfy the users and allow users to communicate with other websites. Through comparison, he came to an impression and conclusion that this website is exactly what he needs. The quality of the content or functions provided here is higher than that of other websites, and the ease of use of the website allows users to see the designer in all aspects. of thought and ingenuity. In this way, users can give the website a high score in the first impression, and the rest of the work will be obviously easier to do. As long as users can maintain this impression, and combined with the following strategies, they can make more and more The more users can be converted, become loyal fans of the website, become the most loyal old users of the website, and can play its role in the future.
Strategy 2: Use interactions with feedback to make users dependent and retain them
The attraction of users is not limited to the content and quality of the website. The content and functions of the website are the first basis and evidence for attracting users with the first impression. However, users must be more interested in the website and have more interest in the website. More love and devotion require further and deeper strategies to guide its creation. According to the interests and habits of users, websites often need to organize some activities in conjunction with some suitable times or events, so that the website always maintains an active atmosphere, which can not only attract new users, but more importantly, allow old users to also Get an ever-increasing sense of belonging from it, and at the same time, you can use the event to set up prizes so that users can get visible and tangible benefits from it, so that users can feel that the website considers and rewards users, so as to further retain the users' hearts. .
Strategy 3: Create an atmosphere of respect for users everywhere so that users can stay voluntarily
In addition to the above two methods, there are more ways to make users want to stay. One of the most important principles is to let users experience the feeling of being respected and valued on the website. In this way, users can feel the website's respect and love for users. Through the construction of this respectful atmosphere, users can gain a sense of psychological satisfaction and pride. To achieve such an effect, the webmaster needs to fully consider the detailed design that reflects the principle of respecting users in the design of the website. Through the design and improvement of details, such as soliciting user opinions in message boards and interactive columns, Forum sites can allow users to participate in the management, add functions to the content of the website to allow users to correct errors and reward them with prizes, etc., and regularly hold online or offline user gatherings based on actual conditions to express gratitude to users. , while promoting communication, it can also enhance the cohesion of users, thereby enhancing the website's ability to attract users and making users consciously willing to stay.
So overall, to make a website a long-term successful site, retaining users requires truly careful operation and management by every webmaster. After all, users are not search engine spiders. It is better for spiders to use some SEO at will. To deceive using this method, users are people who can distinguish right from wrong, and the webmaster needs to be truly attentive, so as to achieve the desired effect, firmly retain users, and become the cornerstone of future success.
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The personal space of the author Chen Qingguo