Friends who do website promotion have all heard this saying - content is king and external links are king. These eight extremely simple words indeed summarize some of the key points of SEO (search engine optimization). Speaking of this, we will think of the user experience of the website again, so what kind of content is liked by users and meets the user experience? Today, our Zhengzhou Fangyuan Network Company will continue to discuss some methods of content construction with you:
1. What problems can your article solve for users?
What kind of articles mentioned above are in line with the user experience and the theme or column theme of our website? When we update the website and publish these articles, first of all, we must know that these articles are basically for users. When When others search for a certain issue or topic in a certain field, they usually come with questions. So it is really critical whether the articles you update and publish can solve the users' problems. (To sum up, the content of the article is related to the theme of the website. Sticking the edges is okay as long as it can solve some problems of some users.)
2 Pseudo-original articles
After determining the theme of the website content, our webmaster friends will update the website every day (some large websites publish dozens or hundreds of articles a day), and it is impossible to guarantee that everything will be original every day. High-quality articles are published on their own websites every day, so the method of pseudo-original articles is one of the methods used by many webmasters. () I would like to remind everyone not to include for the sake of inclusion. User experience may sometimes be more important than the "weight" you think. Some webmaster friends use so-called pseudo-original tools, which basically replace Simplified Chinese with Traditional Chinese. , the numbers are replaced with Chinese characters. The readability of this kind of article is really poor. Even if users read it, they feel that the sentences do not make sense, or even cannot understand it at all? If the entire website is filled with articles like this, how good will your website be? Ranking?
3. Article reprint
Articles that meet the user experience are mentioned above. As long as the article conforms to the theme of the website and can solve some of the questions and problems of some users, it can be called a good article. It is also possible to reprint this kind of article on your own website. The key is to control the "degree" of daily updates. (Here we at Zhengzhou Fangyuan Network would like to raise a point of view, the spirit of giving up, giving back, and getting something. Some webmaster friends will remove even a link when reprinting other people's articles. Friends with this kind of mentality need to be adjusted.)
4. Original article
Finally, let’s talk about the originality of the article. Search engines prefer original articles that are related to the theme of your website. (I would like to mention here that the update frequency of your website should be as consistent as possible, and stick to it. After a while, search engine spiders will visit your website more frequently than before.) But we all know that original articles are not easy. Written. There are many things that everyone has to do every day, and it is impossible to be inspired every day. In addition, if you write articles that have little meaning to users and are of poor quality, it is better not to write them. Therefore, when writing original articles, you should also think about the problem from the perspective of webmaster users. If you are, how do you evaluate your article? Can it solve some users' questions?
5. Hot news events
This is basically part of website content construction, but it may not be highly relevant to your own website. (In fact, there are also some that are sticky, such as the relatively popular 3Q war incident on the evening of November 3, 2010. It is still somewhat relevant to our webmaster community.) Hot news events in China in recent years have basically changed every time. There will be some topics that attract a lot of attention and controversy, such as the recently popular <<Secrets of Xu Jinglei’s Weibo Marketing>>, which is an article written on the theme of Xu Jinglei’s opening of Weibo in Tencent. (The role of hot events on your own website is equivalent to embellishment, an auxiliary ingredient next to the main course.) Articles on hot news events attracted quite a lot of attention in the days just after they happened. If the ranking of articles about this event can be done well, it will also be quite effective in increasing the short-term traffic of the website.
Summary: The analysis of the view that content is king is about these 5 points. Please forgive me for any shortcomings. The core idea is that user experience is more important than search engine rankings in some cases. (For example, one of China's four major portals, Sina, has blocked the Baidu search engine and the e-commerce C to C platform Taobao) It is indeed important to improve the content that users need. The above article was originally summarized by Zhengzhou website construction company http://www.fywzjs.com/ . (It’s a small effort, thank you very much!)
Author: The stupid bird flies first_Zhengzhou seo's personal space