Today Yuanchuang is going to talk specifically about the factors that may cause Baidu to downgrade the website. Friends who have questions can leave a message on Yuanchuang’s blog and reply!
It mainly includes: title, keyword density, website revision, number and speed of links, space, friendly links, content, cheating, etc. We analyze it bit by bit.
1. Title change range
Under normal circumstances, if the weight of the website is not high, it is recommended not to modify the title casually. In any case, the weight is not high, for example, the snapshot is slow, the collection is low, the collection is slow, and the PR is low. If you change the title and the snapshot cannot be updated for a few days, you may be demoted; if your website snapshot is updated every day, after changing the title, it will be updated in time the next day. There is another situation where the website title may be K, that is, the title is often modified in a short period of time, friends need to pay attention.
2. Keyword density
Website keyword density, many friends often consult, isn't the best keyword density between 2% and 8%? As high as possible, the ranking will be better, but this needs to be treated according to the specific website. The key is Don’t deliberately increase or decrease the words, just appear naturally. If you deliberately increase the density, it will cause over-optimization. Originally, keywords normally appear several times in the article, but you have to add a lot, making it difficult for users to read. Baidu It is not agreed. It is conceivable that Baidu should be demoted. Everything remains natural.
3. Website revision
Website revision is one of the common ways to reduce website authority. If the website traffic is large, there is no need to revise. If it really affects the user experience, then revise it slowly. Don't do a complete revision, which will cause Baidu to crawl your website the next day. , you have changed and don’t recognize you anymore. Baidu thinks it is a new site. It needs to re-recognize your new site. It needs to be re-examined and re-verified, and the weight will be reduced for a period of time. But if the weight is high, it will soon be Well, if the weight is low, it might take a little longer.
4. Number of external links and link speed
External links are very important, but when publishing links, you should pay attention to the fact that the number of link construction in the early, middle and late stages of link building is different between the new site and the old site. After the new site is newly established, due to imperfect content and other aspects, The number of links does not need to be too many, and the growth rate is also increasing slowly. In the eyes of search engines, it is impossible for a new website to obtain many links in a short period of time. There may be exceptions. We all regard ourselves as no exceptions. After the website is included stably, the number, time and frequency of links should be increased every day. Many friends put the keywords of their website on the homepage, thinking that they don’t need to link. If they don’t link for a long time, the ranking will disappear. Remember, a website is an ongoing process!
5. The space is the same as the IP
Please check your own space to see how many websites with the same IP are there and how many are not included. If more than half of the websites are included, it is fine. Not all websites on every server are included. At least half or some websites are included. Yes, the snapshot is updated every day, which means there is no problem. Some friends asked whether the site will be downgraded if it changes its space. Normally, no, as long as it is not changed several times in a short period of time, it will not be affected. Yuanchuang had a customer before who returned three spaces in three days, resulting in a long-term demotion of rights. Let me recommend a few spaces that I have used that feel better. Shared by admin5, host No. 8, the service is very good.
6. Friendly links
Everyone knows this. If a website's authority is downgraded, first check whether the friendly links on your own website have been deleted or downgraded. Remove the other party's website first, and then add it after it is restored. But when removing it, you need to contact the other webmaster. Being a good website is better than being a human being. You must be ethical.
7. Duplicate content, collection
If the website collects far more original or pseudo-original content, it is difficult to guarantee the quality. When search engines crawl and filter, they will classify your website as a lower level, so it is better to collect less content.
8. Cheating
You can search on Baidu for common cheating methods. What I want to say is that now, black links and buying PR are effective, but they are not long-lasting. Special attention is paid to the linked sites, so as not to be demoted or K-ed. , the gain outweighs the loss.
Yuan Chuang has said so much. If you have any questions or opinions, please share them with us! New QQ communication group: 91203633, welcome to join! , recommend that the second training session is about to start. Friends who want to learn online marketing and promotion are welcome to sign up. For specific details, you can go to Tuishi Yiyi or Yuanchuang SEO blog for details.
Thank you Yuanchuang for your contribution