Many students in the SEO industry want to know how to coordinate and consider the optimization steps of the website. Although I am not an expert in SEO, I have only been exposed to SEO for a year, but I know that doing SEO requires your overall consideration. You cannot ignore one thing and lose the other. You can't be careless, and you can't blindly execute without a good strategy. In this year of exposure to the SEO industry, I have a very deep understanding. Although my language organization skills are not good, and I don’t have gorgeous vocabulary to describe it, they are just some practical summaries. I hope it will be helpful to newcomers, so I will Very happy. In my opinion, to do SEO overall consideration, you must have the initial stage of website construction, website content optimization, website structure optimization, website external optimization, plus patience, you can do a good job in SEO. This is my simple practical summary. Let me talk about each step in detail below.
1. What work should be done at the beginning of website construction?
First of all, we must determine the theme of the website. Many people have a problem when building websites, that is, they never consider the theme of the website, blindly build the website, and finally close it when it can no longer operate. In this way, it is better not to waste this time to build the website. At the beginning of website construction, you should carefully consider what kind of website you want to build, what your theme is, which sections you want to develop, how to create content, etc. Only after confirming these basic things can you start building a website. Otherwise, you will encounter a lot of trouble later and the gain will outweigh the loss. Website design or website optimization is the beginning.
Secondly, we must choose a good space and domain name. Especially for us small webmasters, we don’t have much money in the early stage. In order to save costs, we buy some cheap space. Later, the space will become unstable and have poor security. It will do no harm to you if you optimize it. profit. For the domain name, I personally recommend choosing com. There are no special requirements for the other ones, as long as it is easy to remember. An easy-to-remember domain name is more conducive to communication and promotion. For example, in my domain name, sm represents my company name "Su Mei". Behind it is the pinyin of "wedding dress", which is easy to remember and good for SEO. It contains the word wedding dress, and what I want to do is the word Shenzhen wedding dress customization. An easy-to-remember domain name can also get traffic other than search engines. .
Then the website construction phase begins. The pace of life is so fast now. No one wants to always look for things on the portal. Many people will not stay on a website for too long, as long as we give them what they need within the limited time they stay. The content is ok, then we must make it as concise and clear as possible when building the website. I particularly appreciate the European and American website styles. Everything from html to CSS to program code should be as concise and clear as possible, but the content should be substantial and not too fancy. At the same time, it is necessary to use some technologies that cannot be recognized by search engines, such as the use of Flash, js and iframe. . At the same time, content is also very important. Only if the content is well done and customers are retained, will it have more vitality. During the construction stage, you can slowly enrich the content of the website. This enrichment of content will definitely bring traffic to most long-tail words.
2. Optimization of the internal structure of the website
Internal organization is an important factor in determining the number of inclusions. First of all, the internal structure must be done well and the three important tags must be written well. I think this point has been written in too many articles, so I won’t repeat it again. Second, there are no special requirements for controlling keyword density. Many people say it is around 8%, but no one has tried it. I have achieved 30% and it is fine. Therefore, you cannot believe it or not believe it. The key is You have to practice it yourself. Third, some attribute settings, such as the alt tag of the image, h1-h6 tag, etc. Everyone often sees these contents, so I won’t repeat them. Fourth, the structure of internal links must be good. The logos of all pages link to the main domain name. The links to the homepage point to all channel pages. All channel homepages are connected to other channel homepages. The channel homepages are connected to the website homepage. All content pages They are all connected to the website homepage, and they are all connected to the homepage of their own upper-level channel. The content page can also be connected to other content pages of the same channel. These are the most basic operating ideas.
In addition to these basic optimizations, the update frequency and quantity of website content must be guaranteed. Many people in the SEO industry say that content is king. Only with actual content can a website give search engines and users more benefits. Fetching and selection, in fact, the key content still has a certain value and relevance. If you are a wedding dress maker, it will definitely not work if your content is all about food. Original content is what search engines love most, and what users love to see the most. How many users would go to a website that relies entirely on copying and pasting? Why should they come to you to see something that can be seen elsewhere? Wouldn’t it be better if we only make content that is differentiated and unique, leaving search engines and users with no other choice?
3. Selection of external link publishing places and publishing strategies
After all the preliminary work is done, we can start submitting the website to search engines, mainly to Baidu and Google. The purpose is to let the search engines include the website as soon as possible, and we also need to update articles regularly and quantitatively every day, and publish regularly and quantitatively. External links, if you master this degree, basically some words that are not too difficult can get good rankings within three months. For the strategy of external links, I suggest mainly doing these. The first is to exchange links. Since the Baidu 5.20 incident, I think the weight value will be larger in the future. Friendly links now seem to be very important for optimization. A powerful one with a lot of anchor text Links will bring good results in improving website weight and ranking.
Of course, links that are not pure anchor text are also useful. At least they can increase the weight of the website domain name. As long as we can increase the weight a little bit, we all have to work hard. For new sites, it is difficult to obtain friendly links. I can post some pure URL links myself. This is a very good way to attract spiders and allow spiders to crawl your article content. I usually post them to relevant industry sites and blog forums, such as Sina, NetEase, For Sohu, Tianya, etc., the most important strategy is to submit an article to A5 every day. A5 has a high weight and can bring benefits to the website's authority.
The favorites I often use are very good for external links. The weights of my dozens of favorites are very high. Generally, the favorites I like are Leshou and Haowangjiao. These two have high weights, are included quickly, and are new to the site. It is a good choice to improve ranking and weight. Other methods, such as Baidu products such as Tieba, Encyclopedia, Q&A, experience, etc., can be used as external links. These are commonplace topics, and you can do it yourself.
In my opinion, to do a good job in SEO is to grasp the details and execute it patiently, you will definitely get the results you want. A lot of work is repetitive and continuous work, which is hard work in itself. However, once you get the hang of it, it's easy and you can do it well. Although I don’t have high SEO skills now, I can rank pretty well for general keywords. I’m basically in the top three on Baidu. The current Shenzhen wedding dress customization website ww.smhunsha.com is doing it step by step according to my strategy. I think, according to my own overall planning and good execution ability, I will definitely be able to do it well.
The personal space of the author www.xiaotao5.com