As far as the entire online market is concerned, the optimization that is truly integrated with offline is the corporate website. Of course, this is calculated from a balanced starting point. After all, a city that is too big develops too fast, and a city that is too small develops too fast. It’s too slow. There are still too few people who actually operate a platform and develop comprehensive marketing. Many friends who are initially involved in the SEO field basically optimize corporate websites. I believe friends who have been engaged in it will have a feeling, that is You should always write website optimization plans. Although it may not have much effect in your own opinion, for your boss, a complete corporate website optimization plan is very necessary. So how should you write this website optimization plan? What? I don’t understand Hefei SEO here and let’s not talk about how to write a plan. Let’s talk about how an SEOer who is engaged in corporate website optimization can optimize the website in a process.
1. Understand the true situation of the enterprise
As the saying goes, only by knowing yourself and the enemy can you win every battle! If you don't even know the specific situation of the company you are in, then how can you use it to analyze subsequent data and optimize some website structures? So first have a good understanding of where you are. Depending on the environment, different SEO responsibilities and plans can be exercised according to specific requirements.
2. Position the user groups of the website
After understanding the true situation of the company, the next step is to locate the user group of the website. This is very important. If you do not understand the user group of the website and do not know which customers the company's products are targeted to, then even if If a website has rankings and traffic, then such rankings and traffic are also ineffective for enterprises. Enterprises will always adhere to one sentence: minimize investment and maximize profits!
3. Position keywords
It seems that positioning keywords is exactly the same as positioning the user group of the website. In fact, it is not the case. It is just like an ordinary netizen friend of 80 years and an ordinary netizen friend of 90 years commenting on the same thing, or searching for a certain thing. When answering a question, the keywords searched will be very different, which is the same reason. Maybe if you look closely, they are essentially the same, but the starting point of the search is different. The same is true for positioning keywords. In fact, only by understanding User groups are locating keywords, so the final keywords are more accurate. This is why others can place orders with 10 IPs, but some people cannot place orders with 100 IPs. To put it simply, that is I couldn't locate it accurately and couldn't find the point.
4. Analyze competitors
Above, we know ourselves, then the next step is to know the enemy, and understand what your opponent is doing. No matter whether he succeeds or fails, there is something you can learn from. What is the benefit of success? We learn from experience, Where did we go wrong when we failed? We learned a lesson. No matter how short or long the opponent's operation was, one thing is undeniable. It must have been longer than if he had not operated. There is always something worth learning. Let's summarize some excellent points.
5. Build an optimized website
With the company's background and product status, coupled with accurate user groups and keyword positioning, and matching the excellence of competitors, then combine these to build an optimized website, lay a good foundation for the website, and make your starting line right. Higher than others. (Friendly reminder: This article is originally written by Hefei seo@不知道了)
6. Execute optimization strategies
As an optimizer, the complete process may not be clear, but I believe that once everything about the website, including the framework, is determined, it will be very simple how to implement this optimization strategy. Content, links... The main thing is to execute it ruthlessly!
7. Record and analyze daily data
Data recording is a must. People who understand optimization know that SEO is nothing. A real master is one who can solve problems as soon as possible and knows how to solve them. So where do these methods come from? I remember that Teacher Guoping said: Do scientific SEO, then scientific SEO relies on data to speak, and everything is digitized, then all the problems are no longer problems.
8. Persevere in the end
There is nothing to say. I believe that those who cannot persist will not be able to see this 8th article. Persistently implement it and implement it ruthlessly!
This article is originally written by Hefei seo@无码不了, the original address is: http://www.budong.org/seo-marketing/82.html , please indicate the source for reprinting! Morality comes from mutual respect!
Editor-in-Chief: Yang Yang author’s real personal space