What are the standards for high-quality external links, and what kind of external link thinking is constructive? Next, this article will discuss and summarize these contents with you. I know this topic is relatively cliché and may make people sleep. The bounce rate is extremely high, but if you can read it to the end, you may gain something else, especially the fifth article. I hope that my article will not make everyone "disappointed."
I have a website about Chengdu Art Studio, which has 10,000 external links in 2 months. When I checked the keyword rankings, after a month of analysis, I found that there seems to be no direct relationship between the ranking and the absolute number of external links, whether it is The external link of Google anchor text is still a Baidu related domain. This absolute advantage in quantity has not brought a qualitative leap in the keyword ranking of this studio website. When analyzing competitors in the same industry, I suddenly found that websites with few external links were all ranked in front of my website. The same situation also occurs on SEO forums. In the past, I only heard other SEOs say that the number of external links is not directly related to rankings, but depends on the breadth and quality of external links. Now, after a few months of personal experience, the bitterness of the helplessness is gradually felt, so I Read the classics, analyze your opponents, and want to know what kind of external links are good external links, and what kind of external links will make a qualitative leap in rankings.
I believe this is also the confusion faced by many novice SEOs. For example, the two websites I encountered above, Chengdu Studio and SEO Forum, both have 10,000 external links, and their rankings are easily lost to opponents with hundreds of external links. In the end, It must be related to the quality of external links. Let’s discuss the characteristics that excellent external links should have from a more ideal situation.
1. Click the source
From the perspective of SEO, external links are used to improve keyword rankings. Click traffic is generally not required, especially for friendly links. However, in fact, the original intention of making links is for click traffic. If you can get good click traffic, it is a good external link. Even if there are nofollow and jump features, SEO is for traffic. Such direct clicks are actually more direct. In addition, don’t forget that the clicks of the link are related to the visit rate of the website. At the same time, it has great benefits for website SEO.
I have not exchanged such links so far, so next time if I encounter a website with high traffic and few friendly links that exchanges similar links with me, I will happily accept it and maintain the cooperation for a long time.
2. One-way spontaneous
No matter what kind of external link is the best, I think this type of external link is indispensable. Articles about the quality of external links almost never avoid this one. Because the best external links are the one-way links that the webmaster makes for us on his own initiative. You must know that the weight gained by websites exchanging friendly links is much less than that of one-way links. I estimate that it is only about 30% of the latter (note that this is definitely not accurate, but it should be in the correct category).
Webmasters all know that obtaining one-way links is much more difficult than exchanging them, but it is precisely because of this that the quality and preciousness of one-way links are highlighted. When a webmaster mentions a concept when editing the content of his website, and then links to what he thinks is the best, such a vote is a real vote and is extremely precious. Excellent websites have many one-way links, and websites with some reputation and brand in the industry have many one-way links. Writing this, I seem to understand why the 10,000 external links of Chengdu Studio and SEO Forum are so useless. I guess there are not many one-way links now, except for those low-quality external links I made myself.
3. Topic related
Under normal circumstances (except for a few high-weight platforms, such as writing soft articles and publishing them on A5, which has other effects) when looking for external link sources, whether the content theme is relevant has a great influence on the score. If a group of football players say that I am good at SEO, no one may believe it, but if a group of programmers say so, it will be more credible and the voting power will be stronger. People may not necessarily believe Ronaldo when he says that you are good at SEO, but if he says that you have a high football IQ, then your image in people's eyes will be greatly improved. In fact, no matter what Ronaldo says about you, your own image has been improved. Corresponding to the external links, just like Sina's homepage provides a link to a small website, do you still care about whether the topic is relevant?
Personal webmasters do not need to consider the above "Ronaldo" situation when making external links. It is unlikely, so they must pay attention to the relevance. There is actually no clear rule on content relevance. For example, weight loss must be related to weight loss websites. In fact, fitness and medicine are related to it. It is definitely more reliable and has stronger voting power than SEO-type websites. Relevance of content includes the theme of the website and also applies to the page level. Topic relevance is the best situation. Only the current page is relevant and the voting effect is better than the page of the martial arts hall. In this regard, I think Chengdu Studio and SEO Forum have done a good job, so the reason for the poor ranking is not in this article, because this article is easier for webmasters to control and has limited influence.
4. External link anchor text
Using target keywords in external links is of course the best external link, and this has always been a very important point in search engine algorithms. However, when we build external links, we do not target a specific one, but control it from a macro perspective and grasp it as a whole. Therefore, from this perspective, the anchor text must not be overly concentrated. Such external links are too unnatural, and artificial SEO optimization is too obvious. Although everyone, including search engines, knows that many websites do SEO, you must not be too obvious in terms of technology...
The homepage of the website all uses an anchor text, and all external links are on the homepage. This move caused me to be banned by Baidu. This is the predecessor of the domain name of Chengdu Art Studio. After being banned, the theme content was changed, and the website was up for nearly a year. I started doing it again last year and it feels like nothing is different. So now I have developed this practice: use target keywords as external links on web pages with high page weights, and try to use a variety of related anchor texts on pages with less high weights, which are diverse and naturally broad. Many webmasters and SEOs actually understand this truth, but they just can’t bear to part with a link they finally obtained, and they can’t bear not giving the target word. I guess this may be the reason why I can’t break through the rankings of my rookie SEO forum.
5. Link location
I would like to emphasize this point and put forward my own ideas and suggestions. I hope everyone can support and contact me. Under normal circumstances, SEOs all know that links on the home page have the highest weight. What else? In fact, SEO and search engines have developed for so many years. In many cases, search engines have become very "cunning"! In the web page The footer, the advertising sections on the left and right sides, and the pages specifically set up to exchange friendly links are all places for trading and exchange between webmasters. For these page areas, just imagine how much weight the search engine will give. If it can clearly identify the link at this position, it will definitely reduce the voting ability of the link. If it is identified as a buying and selling link, the situation will be even worse (it cannot be judged yet) Whether the link is obtained through buying or selling). And since everyone likes to exchange links on the homepage, the number of links a page can carry is limited. Too many links will not be good for others or for yourself. So, what kind of location links are better in the long run?
I think the link exchange that appears in the text is very meaningful. If you are doing Google SEO, I think the links in the text are the best (Baidu and Google give different importance to the inner pages of the website. You can check the website page ranking and You can know from the source of traffic that Google gives internal pages more opportunities). Moreover, hundreds or thousands of internal page exchange links can be exchanged, and they are all different domain names and different IP segments. Just imagine the effect of a website with over a thousand external link source domain names. Most websites do not do this. The prerequisite for exchanging links to internal pages is that the internal pages are included. For the sake of convenience and speed, I suggest this: For example, two SEO blogs exchange links to internal pages. They can edit the pages that have been included by the other party and make links to each other. As well as records, the included pages are very likely to get Baidu snapshots again, especially for web pages such as SEO blogs with few but high-quality articles. To make this type of link, just wait quietly for updates. This time can be long or short, but it is also true that such external links appear more natural and spontaneous. What you need is to record the link page and anchor text, and have The character of the webmaster is indeed not very good. I haven't seen anyone propose this idea so far. I should be the first one. I don't know the feasibility, but I really want to experiment in this way. I hope to dig out more space in the area of friendly links! If SEO and webmasters have this idea, If you are interested, you can exchange with me the text link of the SEO forum ( www.seo147.com ). I hope the A5 editor can release this number. This is an "academic" discussion, thank you.
6. Domain name weight and ranking
This is also a cliché. Webmasters have seen it so much that they have become numb to it. However, as an article summarizing the characteristics of the best external links, it is still necessary to mention it and then explain it a little. The registration year, PR and ranking of the external link domain name directly affect the voting ability of the external link. If you are doing Baidu SEO, you don’t need to pay too much attention to PR, but at the same time you should understand that a website with PR5 or 6 will generally not be too bad on Baidu. When making external links, you can check the keyword rankings of website pages (applicable to both homepage and internal pages), especially when exchanging friendly links. Now when exchanging links, most webmasters have changed the most important concept of PR. As far as external link building is concerned, it is okay for the keywords of the other party's website to be ranked in the first ten pages. This shows that it has a certain weight. Do not ask for one or two pages, which will reduce work efficiency and cumulative effects.
7. Number of export links
In the past two years, everyone has been saying that the weight of forum signatures has been reduced by search engines. This is precisely because of the progress of search engine algorithms and concepts. The forum signature anchor text external link appears as the floor moves away from the main text. This is one; the content relevance of the forum signature is difficult to control. Not every industry has so many excellent forums that are also so open. The forum is second. The number of forum signatures on one page is very large, especially in webmaster industry forums, and the number of exports is terrifying, third. So everyone should be relieved. I am definitely not saying that forum signatures have bad external links. I am not misleading newcomers... signatures naturally have their own unique advantages, which I will not mention here.
Therefore, the quality of links made in blog posts and news pages with substantial content is very high, because such pages have fewer export links. In addition, if you go to some forums where almost no one signs them (similar to the webmaster industry, various (I have collected and published a large number of programs and art forums in SEO forums), you may wish to consider replying to a few more posts, which may make your external links more effective and achieve gratifying results.
8. Overall situation of the website
Such links are usually carefully discussed when exchanging friendly links, such as website home page PR, category page PR, whether it is included in many important directories, target keywords and long-tail rankings, traffic estimates, whether there is any criminal record, etc. When we are looking for external links, we may encounter some web pages that can be easily linked to, or the other party may take the initiative to seek exchanges. For example, there is no need to waste time on some garbage dumps, pornographic sites, gambling sites, and lottery sites. To make external links, you only need to pay attention to regular websites. Such sites, let alone interlinks, will not have any good effect even if they come one-way, but will bring some unnecessary trouble. Therefore, it is important to let your external links come from "good neighbors".
9. From gov, edu
I just want to mention it by the way. It is impossible to exchange this kind of friendly links when the webmaster forum is free. At most, you can go to other forums to make external links or hang black links. I won’t discuss too much. I just want to mention it by the way to avoid wasting words. (There are many features on this big book, but they are actually useless if they are not used... I suggest you go back to point 5 to refer to my suggestions)
Links are the essence of the Internet, and external links are the lifeblood of SEO. You can control internal links by yourself, but external links are hard to come by. How you brag about yourself at home will have limited influence. If you can fool others into helping you brag, you will be great. The workload of building external links is huge and difficult. I hope everyone can build the best external link structure for their website as they wish.
I have only written this article on the research on external link quality, and it has not been published in my SEO forum. If I were asked to write about the best external links for the second time, I would probably vomit. Technical tutorials on industry articles are actually the most difficult to write, because it is easy for colleagues to fall asleep while reading them, or simply not read them. Numb. I hope this article can have some meaning, especially some constructive opinions, and I hope it can arouse everyone's resonance and attention. The article is contributed by the SEO consultant of the art college entrance examination training class http://www.htdart.com . I hope that friends in the industry will leave a link to the inner page when reprinting it. If you have the opportunity to exchange the inner page with me, I will definitely define it next time.
The personal space of the author Luoying Piaofengxiang