Nowadays, the development momentum of e-commerce websites is still very rapid. Not only enterprises are actively participating in it, but many local governments are also paying more and more attention to the financial prospects of e-commerce websites, so they have launched e-commerce website projects one after another. Regarding this situation, many experts He said that although e-commerce websites have promising financial prospects, if they do not pay attention to standardized operations and precise operations, they are likely to be short-lived, resulting in a huge waste of investment. The most important issue for e-commerce websites is the traffic conversion rate! Improved Conversion rate, then e-commerce is considered a success!
If you want to improve the conversion rate of e-commerce websites, you must know how to analyze the conversion rate. If you find the reasons that affect the traffic conversion rate and make improvements, you can quickly solve these problems, thereby improving the traffic conversion rate of the e-commerce website. Currently, analyzing the traffic conversion rate is the most effective way. The best method is path analysis! The so-called path analysis method is to establish a logical path and analyze what website visitors do during the visit cycle of a website, which usually includes: search, browsing, ordering, settlement, These six cycle steps of receipt and feedback! Then transform these sales behaviors into a whole, including the entrance, en route and exit, to analyze the reasons for the traffic jump!
1: How to establish a traffic path
A path is to connect one or more pages in a logic. A common path of an e-commerce website can have four pages: home page, product information page, settlement payment page, and receipt confirmation page. These four pages form a logic. By pairing the IP address and registered user name, and record the access tracks of website visitors on these four pages. These data should include IP address, registered user name, page URL, click time, etc., provided that it is technically feasible. Record some other page information, such as product type and product name! This is the key point of technical implementation!
2: How to analyze traffic
Through the implementation of the above technology, I believe you have collected a large amount of data, but how to analyze such vast data? This is also very important. The focus of our data analysis is naturally from the first page to the last page of the path. By continuing to click at this stage, you can get the sales conversion rate of this path. Let me give you an example of analysis!
If an IP on the home page or a registered user clicks until the settlement and payment page and there is payment success information, it means that this is a successful conversion. If there are 200 IP clicks on the home page every day, and the product information page is reached It becomes 100 IPs, and only 50 IPs are successfully paid when you reach the settlement page. Congratulations, your website conversion rate is already 25%!
Through the path analysis method, we can effectively find out which pages have problems and affect the user experience, and then make appropriate adjustments. Through the adjustments, we can see the traffic conversion rate, thereby continuously improving the traffic conversion rate. It can be seen that the path analysis method The effect is quite good! It is recommended that the majority of webmaster friends can try to learn it! Source of this article: http://www.wowawowa.cn/The first release of weight loss drug ranking list A5, please indicate when reprinting, thank you!
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