Colleagues who do SEO all know the benefits of long-tail keywords, so I won’t go into details here. It’s just that education and training are currently a popular industry. Many SEOERs who want to make achievements in this field are a little unfamiliar with the formulation of long-tail keywords in this area and feel unable to start. In fact, it doesn’t have to be that troublesome. As long as you learn more and read more, Communicate with your peers and you will find a certain way. Now I will share with you my long-tail keyword formulation skills over the past two years.
Before we do SEO, we all know that we must first position the website. Therefore, the goal of education and training SEO is the group that needs education and training. The optimization we do must also be closer to this aspect, as follows:
1. Search directly. It is to directly formulate a name so that users can search for your website at a glance. It is usually used for relatively well-known education and training websites, such as "Qihang Education", "Haitian Education" and other well-known brands.
2. Geographical expansion. This is more targeted than regional naming, such as "Beijing Postgraduate Entrance Examination" and "Wuhan Postgraduate Entrance Examination".
3. Season expansion. This is also targeted postgraduate entrance examination training for some special time periods. For example, "2012 Spring Postgraduate Entrance Examination Tutorial".
4. Subject expansion. It is also targeted, here specific to the subject category. For example, "Postgraduate Entrance Examination Mathematics Training" and "English Postgraduate Entrance Examination Training Class".
5. Time period expansion. This is based on the different time periods of postgraduate entrance examination training. For example, "How to review during the sprint stage of the postgraduate entrance examination" and "How to prepare for the examination."
6. Expansion of users’ thinking habits. Here is a divergence of how users think. For example, "How to review for the postgraduate entrance examination", "Where are the good postgraduate entrance examination training classes", "Which postgraduate entrance examination training class is cheap".
7. Keyword expansion inquiry method. Pretty much the same as above, but more specific. For example, "How well-known is the China Postgraduate Entrance Examination Training Information Network?" and "Is Wendu Postgraduate Entrance Examination Training good?"
8. Compare keywords. This is a more engaging form of comparison to highlight the pros and cons. For example, "Which one is better, Haitian Education or Qihang Education?"
0. Baidu knows. This is to go to Baidu to ask questions. For example, "I want to take the postgraduate entrance examination, where is the best place to go? How about Haitian Education?"
10. Analyze user search intentions. Many users will not be too specific when searching for postgraduate entrance examination training. They will only search for the word "postgraduate entrance examination", so that you can make some extensions, such as "I want to take the postgraduate entrance examination, where to register."
11. Brand search. This means that your postgraduate entrance examination training institution has a catchy name. For example, everyone knows "Haitian" and "Sail".
12. Service method. This is exactly how to do it. For example, "postgraduate entrance examination training", "postgraduate entrance examination tutoring".
13. Nature of the enterprise. This highlights institutions and units. For example, "Postgraduate Entrance Examination Training Center", "English Training School".
14. Sales model. This highlights the key to marketing. For example, "postgraduate entrance examination two-person class", "one-to-one study tutoring".
Taken together, it is almost the above types, because after all, it is just an industry. What we need to pay attention to is to determine different long-tail keywords according to different times to achieve the purpose of attracting users. Of course, there are more and better ones that you can share. After all, one person’s power is limited. Only by gathering the strength of everyone can we know more about what users need and want.
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