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I have been exposed to SEO for some time without knowing it. No matter what I look at, I like to see the essence of things, so one day I suddenly discovered that doing SEO is actually like being a human being. There is a saying that everyone is familiar with in SEO, "Content is king, and external links are king." So if we think about it carefully, it is not the same as being a human being. We like to use words such as "be good at both internal and external, show off the outside and be smart in the inside" to praise people, which shows that people should maintain both appearance and appearance. In addition to the beauty of the image, we should pay more attention to the inner beauty of the soul.
Let’s talk about the inside first.
First, when we look at the source code of a website, the first thing that comes into view are the three major tags title, keyWords, and description. Titles are like people's eyes, and eyes are windows to the soul. From a person's eyes, we can read his or her heart. Similarly, search engine spiders can read the core content of a website from its title; keywords are like people. The quality of a person's soul determines the person's achievements. Similarly, the selection of keywords for a website can determine the future traffic and conversion rate of the website; description is like a person's behavior, and a person's actions can reflect the person's thoughts. Like soul, description can also allow users to better understand a site.
Second, after talking about the three major tags, it’s time to navigate the site. Navigation is like a person's clothing matching. A fresh and clear matching will naturally leave a good impression on people and give them a capable and tidy image. Similarly, making the navigation within the site simple and clear will give users a good experience, allowing them to find what they want instantly. So let’s just imagine what it would look like if someone’s clothes were mismatched, wearing spring trousers over woolen trousers? If the navigation hierarchy of a website is confusing and includes relationships, what kind of feeling will it bring to users?
Third, after navigation, there is the layout of the structure and the addition of content. The content of the website is like the knowledge we want to learn. From the moment we are born, we are a blank piece of paper. We are constantly writing things on this paper and learning all kinds of knowledge. The same website also goes from having no content to gradually becoming richer, more specialized and refined. We say that website content should focus on specificity and originality, so that it will be more popular with search engines and users. If a person learns too many things and learns a little bit here and there, he may accomplish nothing in the end and always complain about others. If the content of the same website is too messy and loses readability, it will be eliminated by search engines sooner or later. This is why we do not advocate the use of pseudo-original software. If it is used too much, the site will be filled with articles of poor quality and will only Create a lot of spam for the Internet.
In fact, there are many internal aspects that are similar to life. We say that search engines should constantly update their algorithms so that users can find the information they want in the most timely manner. SEO is also to give users a better experience, so in the future when we When encountering SEO problems and not knowing how to choose, we might as well think about being a human being. If it is right from the perspective of being a human being, then SEO must also be right. The above are some of the author's insights on the internal aspects. I wrote them down to share with you. I will continue to share the external aspects with you next time.
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