Suddenly an interesting hypothesis came to mind: Will SEOs be unemployed? Suppose one day all search engines such as Baidu and Google are closed, or netizens are no longer accustomed to using search engines; then where is the way out for SEOER? How should we transform?
After thinking about it carefully, there are no more than two types of SEO transformation. One is to continue to develop at the technical level, such as front-end technology and web development, because a considerable number of SEOers actually have deep professional skills; the other is It is developed at the website management level such as website operation. Of course, even if Baidu and Google have not disappeared, this is the main direction of SEO development today, because no other person knows every pixel of their website better than those engaged in optimization. Where are the visitors’ concerns and where are the flaws?
In fact, even if there are no search engines such as Baidu and Google, or the habits of netizens change in the future and they no longer use search engines, SEO will still be in great demand, because SEO is not just SEO. If you do SEO just for traffic, it will be garbage. There is indeed no difference between the website; what should be more concerned about is UEO, focusing on user experience, focusing on how to retain visitors and attract repeat customers, which is the purpose of long-term operation and profitability of the website; even if there is really no search engine, a mature The website still requires a large number of maintenance personnel to do every job of the website to retain more former customers, and the overall planning should still be carried out by SEO personnel, or to be precise, UEO personnel, 100 It is far better to have 50 repeat customers and 10 loyal users per visitor than to have 1,000 visitors but no repeat customers.
In the past, I always fell into a vicious circle of doing SEO for traffic. In the past, I worked hard to get traffic, from hundreds to thousands to tens of thousands; but I still didn’t have a good conversion rate, PV and IP were not proportional, and so were repeat customers. It was pitiful; later, I started to change my thinking and started to focus on ueo. From a small icon to a large banner and the position of a frame, the user experience was carefully considered. As a result, the increase in PV was It is very obvious that user stickiness has also increased exponentially, and paying attention to user experience is the king.
It seems to be getting further and further away. In fact, there is only one meaning that this article wants to express, that is, in fact, everything is just a hypothesis, and future Internet users will only rely more on search engines.
In fact, search engines will not disappear, and SEO will not lose its job.
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