I believe SEOERs with certain experience know that there are many factors that affect the keyword ranking of a website, but one of them is a very important factor, and that is the role of keyword anchor text. Especially in the past two years, it seems that it has become more and more influential in keyword ranking algorithms.
Why is anchor text so important and what role does it play?
First of all, we need to know the anchor text: it is a hyperlink on the keyword. Code format: text keywords, which may seem difficult to understand for some SEO beginners, haha, it is actually very simple. It not only provides crawling paths for spiders, but is also an important algorithm in keyword ranking. Speaking of this anchor text, we have to mention a hyperlink analysis patent "Hyperlink File Retrieval System and Method" by Baidu founder Robin Li. From this patent, everyone can clearly understand: What this patent aims to solve is web pages. Anchor text links play a big role in the relevance of search keywords. (Hyperlink document retrieval system and method address: http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=5,920,859 )
The following is the understanding of its patent: When a file is indexed into the database, it will be recorded together with the hyperlink pointing to the file and the anchor text (link text) used in each hyperlink. The search terms will also create a database, and each term will be recorded together with the hyperlinks containing the term and the files pointed to by these hyperlinks. When a keyword is searched, the document or web page that contains the largest number of backlinks with the keyword as link text will be ranked as the most relevant result.
Robin Li believes that a hyperlink is a reference to a page. A worthless web page cannot be actively hyperlinked by many websites. The hyperlink is how others evaluate you, and the description on the hyperlink is how others evaluate you. Therefore, in order to do a good job in keyword ranking, the role of keyword anchor text is conceivable. Of course, the actual search engine algorithm is much more complex.
How to optimize keyword anchor text?
Anchor text links are divided into on-site anchor text and off-site anchor text. From another perspective, they are internal links and external links. But no matter how you do it, you cannot do without the following basic points:
1. Accuracy and diversity of anchor text
The first thing to remind everyone is: the accuracy of anchor text is suitable for on-site anchor text, and off-site anchor text is best to promote diversity.
The accuracy of anchor text not only involves the accuracy of keywords, but also the accuracy of links. You can look at Baidu Encyclopedia for this. In Baidu Encyclopedia, any keyword and its corresponding link are unique. Many websites can also perform this function, which can reduce manual errors and corresponding workload. When making off-site anchor text, it will not work if all anchor text links have the same text. Search engines will easily regard this as cheating. You can appropriately use long-tail words with main keywords. For example: the main keyword of my website Asia Pacific Cabinet Network is "cabinet". When we make off-site anchor text, we can use the related "cabinet network", "cabinet brand", "whole cabinet" and so on.
2. Anchor text links should be integrated into relevant content:
Practice has proven that evenly distributed anchor text links in an article related to keywords are more recognized than isolated ones.
3. Extensibility of anchor text links:
The breadth of anchor text links means that the distribution of anchor text links should be wide. That is: the more websites that have anchor text links pointing to your website, the better it is for your website. However, everyone should also pay attention to the quality of the links when doing so. If the links pointing to your website are from low-quality websites, the consequences can be imagined. And in the long run, these low-quality anchor text links will be greatly reduced after a period of filtering, which will have a great impact on your website. Therefore, a large number of high-quality links are the best.
4. The number of anchor text links should be moderate:
This is what people often ask. A keyword may appear several times in an article. Should we only do one or all of them? In fact, don’t get too entangled. We can know from Baidu Encyclopedia that doing it once is enough, but In actual operation, you can increase the amount appropriately as needed. Remember, don’t make users disgusted. User experience is the first priority.
5. Properly expose your URL:
Don’t make all the text on the anchor text link your keywords. The format is: URL link, such as my blog " http://www.bluefate.org/ ". This approach can appropriately increase Baidu related domains. That is what everyone calls Baidu backlinks.
The above are some of my understandings of the importance and practices of anchor text links. If there may be any shortcomings or mistakes, you can share them with me. But the most important thing is to bring users something of value and a good user experience. This article is an original work of BLUEFATE. This is my optimized site Asia Pacific Cabinet Network www.ytcg360.com. Please keep it for reprinting, thank you. Internet marketing promotion QQ group 20227401, everyone is welcome to join to discuss and share.
Author BlueFate's personal space