If you want your website's ranking to be improved, several necessary conditions need to exist. Anchor text is an indispensable important point. Anchor text is an evaluation of another page. If the word "SEO" appears in this article, And this word just links to site A, which tells the search engine that site A contains the keyword "seo". This article is related to seo, and the search engine will pay more attention to site A. This is directly It is related to the ranking of the website, so if you want the website to have a good ranking, you must make good use of anchor text. Below I will explain to you several anchor text optimization techniques.
1. How to use anchor text
Friends who may have some basic knowledge of website optimization know that when we usually update website content, we may encounter content that is very relevant to this article, so we need to find a way to import these related content into this article. Anchor text will be used here to record the relevant keywords of these articles. For example, the keyword "Sosouwen Promotion" in the article I submitted last time on the A5 Webmaster Network "How to Promote SouSouwen for Industry Websites" "Then I just need to add a link to this article in the text. In the past, I often found that many people directly changed the relevant content to invalid anchor texts such as "More" and "Click to View", which has no practical meaning. Anchor text should be avoided as much as possible.
2. Diverse anchor text
Although making anchor text will increase the weight of the website and thereby improve the website's ranking in search engines, we still have to be careful not to over-optimize, such as repeating anchor text for a certain keyword multiple times, such as the word "seo", try to To avoid all anchor texts linking to this word, you can flexibly use the same type of anchor text such as "seo skills". To present a natural display layout to search engines, the length of the anchor text is best controlled within 10 characters. , it is best not to have anchor text links appear twice in one sentence, and try to be as short as possible; do not always add anchor text to the same websites as the link source of the text. This will bring aesthetic fatigue to the search engines. Every day this site is The same source of anchor text, what’s the point? So we need to diversify and collect more resources to meet the needs of search engines.
3. Internal anchor text
Anchor text is not only for external sources, internal anchor text links are equally important. Here we will involve the skills of internal link optimization. If you are a webmaster friend who is not familiar with internal link optimization, you can search for relevant articles on A5; we When making internal anchor texts, we should also try our best to link to the keywords of our website. Do not deliberately optimize. If a good "home page" has been optimized by us and changed to the target keyword "seo", it will not make it better. If search engines pay more attention to this word, it will be considered as cheating by search engines. In serious cases, it may lead to the downgrade of the website. Moreover, the same link does not need to appear many times on the same page. If there are many times in a certain article, When the keyword "SEO" is mentioned for the first time, you only need to link to the relevant page containing this keyword once, without linking multiple times.
Whether it is an internal link or an external link, we seoers must master the related skills of anchor text. This is an important skill directly related to website ranking. The portal website www.china-lsj.com that I help the company run insists on making two The blog anchor text of the month has gone from no website ranking to now having a website ranking and Baidu snapshots are updated every other day. I also received a big order the day before yesterday. I am really happy and I sincerely invite all seoer practitioners to join me. QQ82002856 (Pengpeng) communicate and learn together.
Editor in charge: Chen Long Author Pengpeng's personal space